Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless.
1101127603
Scientific Advertising
Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless.
9.94
Out Of Stock
5
1
Scientific Advertising
76
Scientific Advertising
76Related collections and offers
9.94
Out Of Stock
Product Details
| ISBN-13: | 9781684112869 |
|---|---|
| Publisher: | Krystal |
| Publication date: | 02/14/2017 |
| Pages: | 76 |
| Product dimensions: | 8.50(w) x 11.02(h) x 0.16(d) |
From the B&N Reads Blog