Simple Strategies for Developing and Writing Effective E-Newsletters

by Natalie Canavor, Claire Meirowitz

Overview

This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.

 

Crafting e-newsletters that work: quick guidelines for getting started, and getting results.

 

Effective e-newsletters can be very productive for a business, department, or even an individual. They build relationships, keep clients connected, serve as a superb selling tool for new clients, and help focus your branding and marketing. But they must have substance and be simple, direct, concise, readable, and jargon-free. Here are some general guidelines....

Product Details

ISBN-13:	9780132553865
Publisher:	Pearson Education
Publication date:	03/31/2010
Series:	FT Press Delivers Elements
Sold by:	Barnes & Noble
Format:	eBook
Pages:	6
Sales rank:	260,458
File size:	240 KB

About the Author

Natalie Canavor’s publications, articles, Web sites, and scripts have won international recognition. She successfully launched four monthly national magazines for business and professional audiences and directed all communications for New York State’s largest educational agency, where she supervised hundreds of publications and advised leaders on PR strategy. Her journalism credits include numerous features for The New York Times and Newsday. She consults for Adelphi University’s Long Island Center for Nonprofit Leadership. Claire Meirowitz, an award-winning author, has served as project manager and copy editor for many leading business, technology, and educational publications and for publishers including Forbes, The Wall Street Journal, CMP Media LLC, Ziff-Davis Media, Interex, and United Technical Publications. She has managed projects and edited materials for IBM, Microsoft, HP, Intel, Cisco Systems, Computer Associates, Kodak, Merant, MOCA, and Qwest.