Six-Week Start-Up: A Step-by-Step Program for Starting Your Business, Making Money, and Achieving Your Goals! / Edition 2

by Rhonda Abrams

Overview

You have a great idea for a business—but now comes the tough part: making it happen. If you're ready to start your business, but have no idea where to begin, this book by best-selling author and nationally syndicated columnist Rhonda Abrams is for you! Rhonda breaks down the entire process of launching a business into a six-week process. Each week, you'll address specific goals and tasks, such as developing your company brand (name, logo, etc.), analyzing your competition, or finding an office or retail location. And at every step of the way, Rhonda will be there to provide specific instructions, tips, advice, and resources. This step-by-step guide for getting a successful business up and running fast helps you:

 •     Clarify your business concept and defining meaningful goals

•     Conduct market research and develop your strategic position

•     Handle government requirements: licenses, permits, taxes

•     Manage your money: bookkeeping, budgets, credit cards, investors

•     Plan a social media marketing strategy

•     Develop an effective marketing and sales campaign

•     Hire and lead great employees

•     Set up your office/store/plant effectively

•     Get and stay organized

 
From licenses to bookkeeping to marketing to setting up shop, Six-Week Start-Up helps get your business up and running successfully—and fast! Where will you be in six weeks?

Product Details

ISBN-13:	9781933895093
Publisher:	Planning Shop, The
Publication date:	05/16/2010
Edition description:	Second Edition
Pages:	309
Product dimensions:	8.20(w) x 9.60(h) x 0.90(d)

About the Author

Entrepreneur, author, and nationally syndicated columnist Rhonda Abrams is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda’s column for USA Today, “Small Business Strategies,” the most widely distributed column on small business and entrepreneurship in the United States, reaches tens of millions of readers each week. She has written more than a dozen other books on entrepreneurship and her books have sold more than a million copies.

Table of Contents

WEEK 1: LAY THE FOUNDATION
Clarify your business concept
Create your company identity
Get organized

WEEK 2: GET THE INFORMATION YOU NEED
Learn more about your industry
Research your target market
Check out your competition
Find suppliers
Consider strategic partners
Broaden/establish your network

WEEK 3: CUT THROUGH RED TAPE
Deal with legal and licensing matters
Build your team and personnel structure

WEEK 4: TAKE CARE OF OPERATIONS
Find and secure a location
Option 1: Rent Space
Option 2: Set up a home office
Option 3: Set up an "office" in your vehicle
Design you work space and production process
Research and purchase computers, software, and other technology
Consider how you will distribute your products
Design procedures for handling administrative tasks
Deal with insurance

WEEK 5: DEAL WITH MONEY ISSUES
Deal with money matters
Consider financing

WEEK 6: OPEN YOUR DOORS
Develop a marketing plan
Set up a simple website
Begin online marketing
Start making sales!
Hold your grand opening
Look towards the future