The Sport Business Future

by Aaron Smith, Hans Westerbeek

Overview

Smith and Westerbeek, professors of sport management and sport marketing, respectively, at La Trobe University, Australia, examine the impact of technological changes such as gene therapy and artificial intelligence on the business of sport, and look at trends such as corporate sport sponsorship and environmentally friendly "green" sport. Nationalism and sport, the tribal experience of sport, and virtual athletes are some other areas explored. Annotation ©2004 Book News, Inc., Portland, OR

Product Details

ISBN-13:	9780230570290
Publisher:	Palgrave-UK-USA
Publication date:	06/11/2004
Sold by:	Barnes & Noble
Format:	eBook
File size:	705 KB

About the Author

Aaron Smith and Hans Westerbeek are consultants with Manage to Manage Australasia Pty Ltd. with considerable experience in the area of sport business and the business of sport.

Table of Contents

The Sport Business Solution: The Fourth Place Sport Business Singularity: Real Virtuality Athletes of the Future: Cyborgs, Mutants and Clones Sport Competitions of the Future: Free Markets and Freak Markets Tribal Sport Business: Caveman, Fan and Clan Worship in the Sport Cathedral: Keeping the Faith Corporate Sport Citizenship: Tigers and Sharks Green Sport Business: Greenbacks and Green Thumbs Cultural Sport Business: The Games Must Go On The New Frontiers of Sport Business: Sport Business as Unusual

Editorial Reviews

...'an academic adventure that moves the reader forward at Formula One 'Grand Prix' speed...Their style and approach can scarcely be described as 'cautious'...they bring a bold, courageous, highly imaginative and often contestable approach to the subject.' - Kevan Gosper, Member of the International Olympic Committee

'Essential reading for anyone concerned with this rapidly growing, global, industry.' - Long Range Planning

From the Publisher