Strategic Marketing Communications: New Ways to Build and Integrate Communications

by Paul R Smith, Alan Pulford, Chris Berry, Marilyn Baxter (Foreword by)

Overview

This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents and checklists.

Product Details

ISBN-13:	9780749429188
Publisher:	Kogan Page, Ltd.
Publication date:	08/28/1999
Edition description:	Revised ed.
Pages:	300
Product dimensions:	6.01(w) x 9.21(h) x 0.89(d)

About the Author

PR Smith is a marketing consultant, best-selling business author and inspirational speaker. Paul has helped hundreds of businesses, including innovative start-ups and established blue chip companies to boost their results with better marketing. He is also the author of Strategic Marketing Communications, Marketing Communications and Great Answers to Tough Marketing Questions (all published by Kogan Page).