Strategies of Competition in the Bank Card Business: Innovation Management in a Complex Economic Environment

by Jarunee Wonglimpiyarat

Overview

This is the first book to describe the history of the innovation of the bank card, from development to commercialization. It describes the strategies employed by innovators in order to achieve competitive advantage, and the use of technology to manage implementation. Interviews and questionnaire surveys are conducted with all the major players in the bank card industry - Barclays, Citibank, American Express, Diners Club, Visa International, Mondex International and Europay. The result is a clear and penetrating insight into all aspects of the bank card market.

Product Details

ISBN-13:	9781903900550
Publisher:	Sussex Academic Press
Publication date:	03/01/2005
Pages:	124
Product dimensions:	6.00(w) x 9.02(h) x 0.36(d)

About the Author

Jarunee Wonglimpiyarat is a science policy researcher at the Ministry of Science and Technology in Thailand and a certified public accountant.

Table of Contents

	Preface	vi
	Acknowledgements	ix
1	ATM/Cash Cards	1
2	Credit Cards	21
3	EFTPOS/Debit Cards	38
4	Competition, Innovation and Performance: The Evolution of the Bank Card Business	57
5	Smart Cards	76
	Notes	114
	References	118
	Index	122

Editorial Reviews

This publication will be welcomed by both practitioners and academics, as it is to my knowledge the first attempt to understand the innovation process with respect to bankcards, and to research the reasons behind some of the success and failures that have occurred in this increasingly important means of payment.”  —Professor Steve Worthington, Monash University

“Ms Wonglimpiyarat has written a most useful work bringing together for the first time, in one publication, a comprehensive, high level history of the development of ATM, debit, and credit cards. This is a particularly complex field which, rather surprisingly, is not well documented at a high level. This book will be useful at several levels—for the student seeking an introduction to a field which is of growing importance in all advanced economies and for the professional working in the field and wishing to know more about the developments.”  —John Hardy, chief executive, LINK Interchange Network Ltd.

“Strategies of Competition in the Bank Card Business applies the concept of technology management to the financial services industry and the banking industry. The author has successfully combined policy research with technology management to present the bank card business in a new way.”  —His Excellency Mr. Phinij Jarusombat, minister of science and technology, Thailand

From the Publisher