Successful Business Research: Straight to the Numbers You Need--Fast! / Edition 1

by Rhonda Abrams, Veronica Adams, Planning Shop

Overview

Creating or growing a successful business depends on finding critical numbers: market size, industry trends, forecasts, analysis, sales numbers, and more. People need data for business plans, to raise money or writer reports, but trying to locate such numbers can be overwhelming, and few resources exist to show readers how. Now this distinctive book guides readers through each step of the research process.

Product Details

ISBN-13:	9780974080130
Publisher:	Planning Shop, The
Publication date:	06/19/2006
Edition description:	New Edition
Pages:	292
Sales rank:	275,696
Product dimensions:	8.41(w) x 9.84(h) x 0.78(d)

About the Author

Entrepreneur, author, and nationally syndicated columnist Rhonda Abrams is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda’s column for USA Today, “Small Business Strategies,” the most widely distributed column on small business and entrepreneurship in the United States, reaches tens of millions of readers each week. She has written more than a dozen other books on entrepreneurship and her books have sold more than a million copies. Sign up for her monthly newsletter at planningshop.com.

The Planning Shop specializes in creating business resources for entrepreneurs. Our books are based on years of real-world expereince and share the secrets and strategies of entrepreneurs, CEOs, investors, and lenders. The Planning Shop's books have been used to launch, run, and grow successful businesses in every industry.

Table of Contents

PART I: Research Essentials CHAPTER 1: Where Do I Get the Numbers?
CHAPTER 2: Using Libraries CHAPTER 3: Types of Business Research CHAPTER 4: Search Techniques CHAPTER 5: Searching by NAICS or International Codes

PART II: The Research Process CHAPTER 6: List Your Questions CHAPTER 7: Choose Your Resources CHAPTER 8: Evaluate Your Data CHAPTER 9: Organize Your Data

PART III: Major Resources CHAPTER 10: Search Engines and Online Directories CHAPTER 11: Business Research Databases CHAPTER 12: Government Resources CHAPTER 13: Media Websites

PART IV: Straight to the Numbers You Need CHAPTER 14: Straight to the Numbers CHAPTER 15: Researching an Industry CHAPTER 16: Researching a Company CHAPTER 17: Researching a Target Market

Glossary Index