Table of Contents

Foreword     vii
Preface     ix
Acknowledgments     xi
About the Author     xiii
Seizing Your Opportunity     1
Emerging from the Pack     9
Creating Positive Differentiation     17
Understanding the Gift     23
Applying High Touch     29
The Mark of Greatness     39
Delivering Sales Greatness     45
Building the Sale     51
Becoming a Sales Superstar     71
Organizing Prospect Management     85
Providing Reasonable Sales Facilities     95
Getting Everybody on the Same Page     107
Organizing Sales Training     113
Presenting Guest Lectures     117
Index     141