The Complete Guide to Google Advertising: Including Tips, Tricks, and Strategies to Create a Winning Advertising Plan

Google has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. Are you one of the many who think Google is simply a search engine? Yes, it is true that Google is the most popular search engine on the Web today. More than 275 million times a day, people use Google and its related partner sites to find information on just about any subject. Many of those people are looking for your products and services. Consider this even if you don't have a Web site or product.

There are tremendous opportunities on the Internet and money to be made using Google. Through this book you will learn the secrets of working with Google without making costly mistakes. This book is an absolute must-have for anyone who wants to succeed with advertising on Google. This book teaches you the ins and outs using all of Google's advertising and marketing tools. You will instantly start producing results and profits.

In addition to the extensive research placed in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful Google advertising experts. This book contains their secrets and proven successful ideas, including actual case studies.

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

1111921695
The Complete Guide to Google Advertising: Including Tips, Tricks, and Strategies to Create a Winning Advertising Plan

Google has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. Are you one of the many who think Google is simply a search engine? Yes, it is true that Google is the most popular search engine on the Web today. More than 275 million times a day, people use Google and its related partner sites to find information on just about any subject. Many of those people are looking for your products and services. Consider this even if you don't have a Web site or product.

There are tremendous opportunities on the Internet and money to be made using Google. Through this book you will learn the secrets of working with Google without making costly mistakes. This book is an absolute must-have for anyone who wants to succeed with advertising on Google. This book teaches you the ins and outs using all of Google's advertising and marketing tools. You will instantly start producing results and profits.

In addition to the extensive research placed in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful Google advertising experts. This book contains their secrets and proven successful ideas, including actual case studies.

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

24.95 In Stock
The Complete Guide to Google Advertising: Including Tips, Tricks, and Strategies to Create a Winning Advertising Plan

The Complete Guide to Google Advertising: Including Tips, Tricks, and Strategies to Create a Winning Advertising Plan

by Bruce Brown
The Complete Guide to Google Advertising: Including Tips, Tricks, and Strategies to Create a Winning Advertising Plan

The Complete Guide to Google Advertising: Including Tips, Tricks, and Strategies to Create a Winning Advertising Plan

by Bruce Brown

eBook

$24.95 

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Overview

Google has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. Are you one of the many who think Google is simply a search engine? Yes, it is true that Google is the most popular search engine on the Web today. More than 275 million times a day, people use Google and its related partner sites to find information on just about any subject. Many of those people are looking for your products and services. Consider this even if you don't have a Web site or product.

There are tremendous opportunities on the Internet and money to be made using Google. Through this book you will learn the secrets of working with Google without making costly mistakes. This book is an absolute must-have for anyone who wants to succeed with advertising on Google. This book teaches you the ins and outs using all of Google's advertising and marketing tools. You will instantly start producing results and profits.

In addition to the extensive research placed in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful Google advertising experts. This book contains their secrets and proven successful ideas, including actual case studies.

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.


Product Details

ISBN-13: 9781601381576
Publisher: Atlantic Publishing Group
Publication date: 01/15/2008
Sold by: Barnes & Noble
Format: eBook
Pages: 288
File size: 7 MB

Table of Contents

Foreword     12
Introduction     15
Who Is This Book For?     16
How This Book Is Organized     17
History of Google & Online Advertising     17
Developing an Online Marketing Plan     17
How to Generate Web Site Traffic With (and Without) Google     17
Introduction to Pay-Per-Click Advertising     18
Using Google AdWords     18
How to Choose Effective Keywords and Key Phrases and Budget for a Pay-Per-Click Advertising Campaign     18
Increase Profits with Google Adsense     18
How to Identify and Combat Fraud with Google AdWords     19
Optimize Your Web Site for Google Search Engine     19
Google Base and Froogle     19
Pay-Per-Click Case Studies     19
Advice from Google Industry Experts     20
Recommended Reference Library     20
Glossary     20
What You Will Learn     20
History of Google & Online Advertising     23
Development of Online Marketing     24
Internet Marketing     25
Internet Advertising     27
Types of Online Advertisements     27
Understanding Banner Advertising     28
UnderstandingStatic Versus Dynamic     30
Developing an Online Marketing Plan     35
Performing a Market Analysis     36
Establishing Business Objectives     39
Establishing Marketing Strategies     41
How to Generate Web Site Traffic with and Without Google     45
How to Create Media Exposure and Drive Customers to Your Web Site     46
Gaining the Trust of Clients     49
Increasing Your Public Profile     50
Web Site Essentials     51
Using Press Releases to Generate Web Site Traffic     52
Establish a Web site Privacy Policy     54
Establish an "About Us" Page     55
Establish a Testimonials Page     55
Establish a Money-back Guarantee     56
Establish a Feedback Page     56
Establish a Copyright Page     57
Proven Techniques for Generating Web Site Traffic     57
Introduction to Pay-Per-Click Advertising     61
Pay-Per-Click Advertising Walkthrough     63
Google AdWords Pay-Per-Click Benefits     64
Cost of Pay-Per-Click Advertising     69
Using Google Adwords     71
What Is Google AdWords?     72
Where Will My Google AdWords Advertisement Appear?     73
How Are Google AdWords Ranked?     74
How Much will Google AdWords cost?     75
Establishing and Managing Your Google Account     76
The Google Traffic Estimator     78
Google AdWords Campaign Setup     80
The Google Campaign Summary     89
Editing Your Campaign Settings     93
Google AdWords Reports     96
Google AdWords Site Exclusion     97
Google AdWords Ads Diagnostic Tool     97
Tips, Tricks, and Secrets for Google AdWords Pay-Per-Click Advertising     99
Practical Advice for Managing Your Google AdWords Account     102
How to Choose Effective Keywords & Key Phrases     105
Google AdWords Common Terms     108
Keyword Research Tools     108
How to Develop Keywords     111
Tips and Tricks When Developing Keywords or Key Phrases     116
How to Establish a Budget for Your Pay-Per-Click Campaign     117
Pay-Per-Click Budget Planning     119
Measuring Return on Investment     119
Negative Campaign Keywords     120
Increase Profits with Google Adsense     121
How to Set Up Your Google AdSense Campaign     123
Google AdSense Program Policies     126
Webmaster Guidelines     126
Setting Up Google AdSense on Your Web Site     127
How to Set Up Your Google Referrals     131
Hints and Tips for Maximizing Google AdSense on Your Web Site     132
How to Identify & Combat Pay-Per-Click Fraud     137
What Is Fraud in Relation to PPC Marketing?     138
Tips and Suggestions to Combat Fraud     140
Available Fraud Protection Options     151
Optimize Your Web Site for Search Engines     155
Crawler-Based Search Engines     155
Human-Powered Search Directories     156
Hybrid or Mixed Search Engines     156
Google Webmaster Guidelines     157
Webmaster Guidelines     158
Design, Content, and Technical Guidelines     158
Design and Content Guidelines     158
Technical Guidelines     159
Quality Guidelines     160
Quality Guidelines - Basic Principles     161
Quality Guidelines - Specific Guidelines     162
Google Webmaster Tools     163
Other Google Search Engine Optimization Resources     167
Search Engine Optimization Techniques     168
Meta Tag Definition and Implementation     170
Basic Layout of a Standard HTML Web Page     171
The Title Tag     172
The Description Tag     172
The Keywords Tag     174
The Robots Tag     175
Other Meta Tags     175
ALT Tags     176
Optimization of Web Page Content     177
Optimize Your Web Site     178
Web Design Optimization     181
Establish Links with Reputable Web Sites     181
How to Establish a Reciprocal Link Program (Backlinks)     182
Using a Search Engine Optimization Company     182
Search Engine Registration     185
Submitting to Human-Powered Search Directories     186
Submitting to Crawler Search Engines     187
Using Search Engine Submission Software     187
Paying for Search Engine Submissions     188
Free Web Site Search Engine Submission Sites     188
Additional Free Web Site Optimization Tools     189
Web Site Design and Optimization Tools     190
Google Base & Froogle     193
Google Base     193
Froogle     195
How to Use Google Base     196
Summary      201
Top Eight Reasons to Follow the Guidelines in This Book     202
Google Pay-Per-Click Marketing & Seo Case Studies     205
Hints, Tips, & Advice from the Experts Who Do It Everyday     221
Recommended Google & Seo Library     253
Author Dedication & Biography     259
Glossary     261
Index     281
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