The Complete Guide to Professional Networking: The Secrets of Online and Offline Success

by Simon Phillips, Simon Ellinas (Illustrator)

Overview

While most people recognize networking as a critically important skill, many find it difficult, boring or fear inducing sometimes even all three. However, mastering the right techniques can pay off and help people thrive in today's networked business world.

Effective networking means tapping into a team of likeminded business people willing to help each other achieve their goals. The Complete Guide to Professional Networking demonstrates how to use networking in person and online together successfully for powerful results. The techniques and suggested strategies in this book are backed up by interviews with some of the world's most successful networking experts.

This book is accompanied by a website with videos of these experts, as well as their cartoon caricatures throughout the book.

Product Details

ISBN-13:	9780749468910
Publisher:	Kogan Page, Ltd.
Publication date:	08/28/2014
Pages:	192
Product dimensions:	6.10(w) x 9.10(h) x 0.30(d)

About the Author

Simon Phillips is an author, trainer, and coach who has been teaching people how to network and running his own networks for nearly a decade. He has run sessions on Mastering Networking with networking groups, at SMB events, in Universities and at corporate events. His corporate clients include Accenture, O2 and Lloyds TSB.

Simon Ellinas has been a professional cartoonist for thirty years. His work has been published in many national newspapers and magazines as well as advertising campaigns and books. He is also a regular on the Entertainment Caricaturing circuit drawing guests at corporate parties and events.

Table of Contents

Foreword
Acknowledgements: Behind the scenes of a networked book

01 What is networking?
Definitions
What the experts say
The 10 keys to building your network
Key points

02 How big should my network be?
The rise and rise of networks
What the experts say
The argument for open networking
How your network grows
Fit for purpose
Key points

03 What’s your networking style?
What’s your networking style?
How the styles work
Recognizing the styles online
Networking using styles
Key points

04 How to work the room in five easy steps
Introducing the five-step approach
Step 1 - Plan
Step 2 - Meet
Step 3 - Connect
Step 4 - Enlist
Step 5 - Follow up
Key points

05 Tools for the job
Facebook
Google+
LinkedIn
Twitter
E-mail
How online and offline networking support each other
Keep in touch
Key points

06 Building your reputation online
The three C’s
Your Return on Reputation (ROR)
The basics
Be professional
What the online gurus say and do
Key points

07 How to network effectively at work
Starter for 10
Glass ceilings
Leadership is a measure of influence
Influence your industry
Landing a job
Key points

08 The networking scorecard
A professional approach
The right metrics
The scorecard in action
Key points

09 The complete professional networker
Face-to-face
The bridge
Online success
How not to network
Develop an inner circle
The strategic networker
Key points

10 Mobilizing your network
Getting started
A networking mentality
Referrals
The future of networking
Key points

Index

Editorial Reviews

"A hugely valuable guide to help us remember the rules, gather tips and become a super networker."

Author, Speaker, Entrepreneur - Penny Power

"A fantastic 'go-to' guide to help business professionals deal with the increasingly important challenge of networking within the digitally-enabled commercial world. Easy to read, aided by illustrations and provides an excellent amalgamation of thinking from a wide range of experts. I will certainly be recommending the book to consultants as a way to differentiate themselves as effective networkers in a growing and noisy marketplace."

Founding Principal, B2E Consulting - Tony McNeill

"Packed full of ideas and tools to help you build an effective network, grow your business and build your reputation."

Director, Social Facilitators - Christina Bush

"This book is the best investment in networking you can make."

Director, Social Facilitators - Kevin Garrett

"Very practical and yet motivational at the same time."

Founder, Mind Chi Ltd. - Vanda North