The Content Analysis Guidebook

by Kimberly A. Neuendorf

Overview

After noting that content analysis has a history of some 50 years of use in business, communication, journalism, psychology, and sociology, Neuendorf (communication, Cleveland State U.)— who has been applying such methods for half that period— deflates several myths about the methodology (e.g. that it is easy); presents milestones in its history, and an integrative model; and explains measurement units, sampling, variables, research question formulation and techniques. The book includes supporting boxed examples, tables, and figures. A Michigan State U. doctoral student in communication contributed appended resources on computer content analysis software and message archives. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:	9780761919773
Publisher:	SAGE Publications
Publication date:	12/13/2001
Pages:	320
Product dimensions:	6.20(w) x 9.10(h) x 0.70(d)

About the Author

Kimberly A. Neuendorf holds a Ph.D. from Michigan State University, which has one of the country’s top ten doctoral programs in communication. She has taught research methods and media criticism, among other courses, at Cleveland State for over a decade and has published her own research, in which she used content analysis, in numerous journal articles.

Table of Contents

%> List of Boxes

List of Tables and Figures

Foreword

Acknowledgments

1. Defining Content Analysis

2. Milestones in the History of Content Analysis

3. Beyond Description: An Integrative Model of Content Analysis

4. Message Units and Sampling

5. Variables and Predictions

6. Measurement Techniques

7. Reliability

8. Results and Reporting

Data Handling and Transformations

9. Contexts

Resource 1: Message Archives

Resource 2: Using NEXIS for Text Acquisition for Content Analysis

Resource 3: Computer Content Analysis Software

Part I. Quantitative Computer Text Analysis Programs

Part II. VBPro How-To Guide and Executional Flowchart

Resource 4: An Introduction to PRAM--A Program for Reliability Assessment With Multiple Coders

Resource 5: The Content Analysis Guidebook Online

Content Analysis Resources

Bibliographies

Message Archives and Corpora

Reliability

Human Coding Sample Materials

Computer Content Analysis

References

Author Index

Subject

Index

About the Authors

Editorial Reviews

"This is a sorely-needed book that gives an understandable introduction to one of the most important methods of communication research to students and scholars alike. "

Marshall Scott Poole

"Neuendorf's writing is both appropriate and accessible, a rare accomplishment in a book on research methods. Neuendorf provides a sophisticated yet readily comprehensible treatment of content analysis. "

William Evans

Skimming through the book left me with a sense of optimism, as the value of computer assistance and of electronic archives is mentioned in various parts of the book.

Communications: The European Journal of Communication Research

Skimming through the book left me with a sense of optimism, as the value of computer assistance and of electronic archives is mentioned in various parts of the book.

Communications: The European Journal of Communication Research