The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One
It's not how good you are. It's how well you tell your story.

Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.

The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.
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The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One
It's not how good you are. It's how well you tell your story.

Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.

The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.
5.98 In Stock
The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One

The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One

by Bernadette Jiwa

Narrated by Bernadette Jiwa

Unabridged — 3 hours, 37 minutes

The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One

The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One

by Bernadette Jiwa

Narrated by Bernadette Jiwa

Unabridged — 3 hours, 37 minutes

Audiobook (Digital)

$5.98
(Not eligible for purchase using B&N Audiobooks Subscription credits)

Listen on the free Barnes & Noble NOOK app


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Overview

It's not how good you are. It's how well you tell your story.

Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.

The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.

Editorial Reviews

author of Half the House, and Love & Fury - Richard Hoffman

The essays in Personal Effects do more than bear witness to the extraordinary achievement of Louise DeSalvo; they extend and amplify her inquiry into the nature of self, the politics of identity, the consequences of trauma. No study of memoir, of biography, of the role of literary criticism in the understanding of our time, can be complete without this multifaceted colloquy. Like the work of DeSalvo herself, this is a book of heartfelt intelligence and brilliant passion.

Sapienza Università di Roma - Caterina Romeo

A very important contribution in the field of Italian American studies, ethnic studies, cultural studies, feminist studies, literary studies in general, and studies on the memoir in particular. Personal Effects explores Louise DeSalvo’s work as a memoir writer, teacher, and scholar, illustrating the contribution Italian American authors can give both to Italian culture and to American culture and literature.

author of The Culinary Imagination - Sandra Mortola Gilbert

Wide-ranging, sophisticated,and stylish, Personal Effects is both a brilliant tribute to a powerful scholar-memoirist and a significant contribution to Italian-American studies and cultural studies more generally. It is a collection to savor!

Virginia Woolf Miscellany

The hard work, imagination, diligence, creativity, and exemplary self-discipline that underpin DeSalvo’s Woolf scholarship also shape her excavations and the resulting memoirs... This volume should be of interest to all whose own scholarly work on Virginia Woolf has been inspired and sustained by Louise DeSalvo.

author of With or Without You - Domenica Ruta

With equal parts scholarship and creativity, Personal Effects penetrates the diversity and importance of DeSalvo's body of work. These thoughtful, disquieting, and insightful essays perfectly mirror the very essence of this vital American author.

DeAnza College - Roseanne Giannini Quinn

Personal Effects is a significant contribution to DeSalvo scholarship. It is a stunning example of the power of blending literary and cultural criticism with creative nonfiction.

From the Publisher

"A very important contribution in the field of Italian American studies, ethnic studies, cultural studies, feminist studies, literary studies in general, and studies on the memoir in particular. Personal Effects explores Louise DeSalvo's work as a memoir writer, teacher, and scholar, illustrating the contribution Italian American authors can give both to Italian culture and to American culture and literature." -Caterina Romeo, Sapienza Università di Roma

"Personal Effects is a significant contribution to DeSalvo scholarship. It is a stunning example of the power of blending literary and cultural criticism with creative nonfiction." -Roseanne Giannini Quinn, DeAnza College

"Wide-ranging, sophisticated,and stylish, Personal Effects is both a brilliant tribute to a powerful scholar-memoirist and a significant contribution to Italian-American studies and cultural studies more generally. It is a collection to savor!"—Sandra Mortola Gilbert, author of The Culinary Imagination

"The essays in Personal Effects do more than bear witnes to the extraordinary achievement of Louise DeSalvo; they extend and amplify her inquiry into the nature of self, the politics of identity, the consequences of trauma. No study of memoir, of biography, of the role of literary criticism in the understanding of our time, can be complete without this multifaceted colloquy. Like the work of DeSalvo herself, this is a book of heartfelt intelligence and brilliant passion."—Richard Hoffman, author of Half the House, and Love & Fury

"With equal parts scholarship and creativity, Personal Effects penetrates the diversity and importance of DeSalvo's body of work. These thoughtful, disquieting, and insightful essays perfectly mirror the very essence of this vital American author."—Domenica Ruta, author of With or Without You

Product Details

BN ID: 2940170347155
Publisher: Ascent Audio
Publication date: 08/13/2013
Edition description: Unabridged
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