The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments

by Robert H. Bloom

Overview

What's a QR code doing here? It represents the multitude of new opportunities to reach customers throughout their purchase progression. To learn how technology is being used to connect with today's empowered customers, scan this code with your QR-enabled device. Need to get enabled? Go to thenewexperts.com/sw/.

Product Details

ISBN-13:	9781608320974
Publisher:	Greenleaf Book Group, LLC
Publication date:	09/01/2010
Sold by:	Barnes & Noble
Format:	eBook
File size:	2 MB

About the Author

Robert H. Bloom is a widely respected authority on business growth and author of The Inside Advantage: The Strategy That Unlocks the Hidden Growth in Your Business (McGraw-Hill, 2007). Bloom advises firms of every type and size on their growth strategies. As U.S. Chairman and CEO of Publicis Worldwide, the centerpiece of the $4.6 billion global marketing services company, he helped craft and implement the growth strategies of some of the world’s largest brands, including BMW, L’Oreal, Nestle, Southwest Airlines, and T-Mobile.

Table of Contents

Foreword VII

Introduction 1

Chapter 1 The Revolution in Buyer Behavior 5

Chapter 2 Your 4 Decisive Customer Moments 25

Chapter 3 Preference Gives You Advantage 39

Chapter 4 Now-or-Never-Your First Brief Contact 67

Chapter 5 Make-or-Break-The Lengthy Transaction Process 91

Chapter 6 Keep-or-Lose-The Customer's Continued Usage 109

Chapter 7 The Multiplier-Repeat Purchase, Advocacy, and Referral 127

Chapter 8 The Urgency to Make Your Business 1st Choice 143