The SME Guide to Latin America: An introduction to doing business with Brazil, Colombia, Chile and other exciting markets

by Gabriela Castro-Fontoura

Overview

When the first edition of Doing Business with Latin America was published, the region was growing and the possibilities were endless. However, the recent global economic slowdown has hit Latin America, too, and so a second edition was needed in order to help British SMEs understand this new context and maximise their opportunities for success in more challenging times. In this fully revised second edition, Gabriela Castro-Fontoura, a native Latin America with wide experience in the UK, shares in a simple and friendly manner, what every UK SME needs to know about doing business with Latin America: the geography and the people of a fascinating continent; the exciting range of opportunities, as well as honestly exposing the barriers and how to handle them. From business etiquette to import barriers, from currency issues to how to organise a market visit, Gabriela explores the wealth of information that is out there, interviewing key business owners and experts, and translating this into a thoroughly researched yet very user-friendly book, with British efficiency and Latin American charm! The second edition addresses questions such as: How has Latin America changed in the last three years? How do you deal with a less buoyant region? Where are the opportunities now? Why is Latin America still a region worth considering in your export strategy? How do you go about doing business in this region today? A world of possibilities opens up for UK SMEs that know where to look. This book aims to be their first window into Latin America.

Product Details

ISBN-13:	9780857195449
Publisher:	Harriman House
Publication date:	05/16/2016
Sold by:	Barnes & Noble
Format:	eBook
Pages:	50
File size:	3 MB

About the Author

Gabriela Castro-Fontoura was born in Montevideo, the capital city of Uruguay, in South America. From a very young age, Gabriela was fascinated by other cultures. After achieving the top score in the International Baccalaureate Diploma, she was offered a rare scholarship to study Economics at the University of Durham in the UK. That was the start of a long love affair with Britain - living in England, Scotland and Wales for over 13 years. After 10 years of working as a consultant, Gabriela set up her own business - Sunny Sky Solutions - with the aim of acting as a bridge between businesses in the UK and her native Latin America. Through Sunny Sky Solutions, Gabriela has supported businesses at all stages of expanding into Latin America. From those that hadn't even considered it to those that had done some research to those that were already present in the continent. As a process expert, Gabriela has supported businesses in various sectors such as energy, food and drink, and nursery products, being a strong supporter of British manufacturing and a great believer in the potential of British SMEs to export their goods and services. Her services have been used not only by UK businesses but also by those from other countries such as Spain and Australia. A prolific communicator, Gabriela has presented on doing business in Latin America at various events such as those organised by local Chambers of Commerce across the UK, UKTI, the Institute of Export, and StartUp Britain. She is often requested to write for trade press, such as Global Trader Magazine and Lloyds Loading List, and contributes regularly to popular business blogs. Her twitter feed has now a loyal following who not only keep up-to-date with news and developments but also benefit from a forum to exchange views and experience, and connect with other experts and businesses. As a native Latin American, Gabriela always emphasises the importance of win-win in international trade. She has great belief in the potential of Latin America to grow sustainably, and insists on working only with those businesses that have something to offer that will improve the quality of life of her fellow Latin Americans. Exciting times for Gabriela, too, since in January 2013 she relocated back to Montevideo, after 13 years in the UK, with the aim of supporting British businesses from within the continent. As her expertise and contacts develop from her strategic South American base, Gabriela will continue to share with us news, advice, tips and anecdotes from this wonderfully rich continent.

Table of Contents

About the author Who this book is for Why a second edition With thanks Introduction Latin America: one market? Opportunities and success stories The main obstacles and how to overcome them From Latin America to the UK Strategy Market entry channels Latin Americans as business partners Latin Americans as consumers Planning a visit Success! What next? Inside knowledge