When Sam met Angie: Balanced Scorecard for SMEs
This book is aimed at making strategy and performance management easily accessible to a very large under-served business audience, the small and medium enterprise (SME) manager. Many owner/managers are operating in very demanding environments, with precious few financial resources. Their available time is very limited and so their ability to create that much-needed thinking time often eludes them. Traditional management textbooks are often too dry to engage a SME owner/manager who may have to balance running their business, looking after their workforce and being a husband/wife, father or mother. This book provides tools and techniques for developing a business strategy and managing the day-to-day business in a fun and light-hearted manner. It allows managers to dip in and out and provides practical ideas to apply to their own organisation. The book is written in an easy-to-follow style which brings business school management theory to a wider audience. Each chapter is succinct and introduces the theory, shows you how to apply it and offers some take- away ideas which can be applied in the manager's own time. There is also sage advice from 'my old gran'. Who else can tell it how it is!? At the start of each chapter is a parable about two owner/managers 'Sam' and 'Angie'. The story provides an engaging way of dealing with the issues that SME owner/managers face by making each chapter a 'page turner'.
1117501174
When Sam met Angie: Balanced Scorecard for SMEs
This book is aimed at making strategy and performance management easily accessible to a very large under-served business audience, the small and medium enterprise (SME) manager. Many owner/managers are operating in very demanding environments, with precious few financial resources. Their available time is very limited and so their ability to create that much-needed thinking time often eludes them. Traditional management textbooks are often too dry to engage a SME owner/manager who may have to balance running their business, looking after their workforce and being a husband/wife, father or mother. This book provides tools and techniques for developing a business strategy and managing the day-to-day business in a fun and light-hearted manner. It allows managers to dip in and out and provides practical ideas to apply to their own organisation. The book is written in an easy-to-follow style which brings business school management theory to a wider audience. Each chapter is succinct and introduces the theory, shows you how to apply it and offers some take- away ideas which can be applied in the manager's own time. There is also sage advice from 'my old gran'. Who else can tell it how it is!? At the start of each chapter is a parable about two owner/managers 'Sam' and 'Angie'. The story provides an engaging way of dealing with the issues that SME owner/managers face by making each chapter a 'page turner'.
8.99
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When Sam met Angie: Balanced Scorecard for SMEs
When Sam met Angie: Balanced Scorecard for SMEs
8.99
In Stock
Product Details
| ISBN-13: | 9781904235460 |
|---|---|
| Publisher: | Kingsham Press |
| Publication date: | 09/21/2009 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| File size: | 2 MB |
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