Word of Mouse Marketing for Dentists: Take Control of Your Online Reputation, Rise to the Top of Google Searches, and Dominate Your Competition

by James F. Richardson

Overview

Maybe you've been there. You have certainly seen it: online reviews and posts designed by the authors to destroy a business. If you haven't been the victim of such posts, you almost certainly will be. Your online reputation is critical to your practice success, and you need to take active steps to promote and manage an excellent online reputation. Word of Mouse Marketing for Dentists will show you how to establish an ongoing reputation program to protect your practice from online trolls and those patients who are impossible to please.

“Jim Richardson has written the authoritative resource for both dental startups and established practices built on personal and professional referrals for collecting, managing, and leveraging patient reviews for success. Like it or not, reviews and review sites have the potential to make or break even the most prominent practice. Jim gives dentists a full understanding of what reputation marketing is and how it should and should not be utilized effectively and safely.” --Mark Hollis, Practice Management Consultant and co-founder of MacPractice, Inc.

“Being not only a dentist, but a reputation specialist myself, I certainly understand the value and importance of a dental practice’s online reputation. In this book, Word of Mouse Marketing for Dentists, Jim Richardson has written an easy and informative book about improving one's appearance online. In this day and age, visibility and credibility are two of the things you must have to not only be found online, but to also attract new patients to your practice. When looking for a dentist, one of the very first things a patient will do is search online. Using the advice that Jim provides in his book will help you earn the trust that Google, Yelp, and other directories need to give you the competitive edge. Word of Mouse Marketing for Dentists, is a must read for dentists looking to improve all aspects of their image online.” --Leonard F. Tau, DMD, Philadelphia, PA

Product Details

ISBN-13:	9781640086777
Publisher:	James Richardson
Publication date:	06/30/2017
Sold by:	Barnes & Noble
Format:	eBook
Pages:	134
File size:	2 MB

About the Author

After earning a B.S. Degree in Marketing from California State University, James Richardson enjoyed a long and successful career in financial services. He was a consistent sales leader and a frequent speaker within and outside his industry. As the trusted advisor to hundreds of families, he devoted his business life to improving the success of his clients' closely held businesses. The author of two other books, Money Super Power and Success Simplified, James was also a contributing columnist for two trade publications. He sold his business at age 49, but he believes that people should never retire "from" something; they should retire "to" something. In order to promote healthcare professionals and their practices on the web and in their communities, he formed multiple businesses: Click-thru Consulting, the flagship and parent, is a digital marketing agency. His software company, Mpact Magic, Inc., created one of the first reputation marketing software tools in the healthcare industry. He sold Mpact Magic in 2014. James has also committed significant efforts to many non-profits within his community. He served on the board of the Make-A-Wish Foundation and founded Valley Arts&Science Academy, a charter elementary school that serves 350 underprivileged families. James also founded The Power of Ten, a youth empowerment organization that has impacted more than 50,000 high school students. The father of three, James enjoys golf, travel, and hanging out at the beach with his children.