Writing Winning Business Plans: How to Prepare a Business Plan that Investors Will Want to Read and Invest In

by Garrett Sutton

Overview

To win in business requires a winning business plan. To write a winning business plan requires reading Garrett Sutton’s dynamic book on the topic. Writing Winning Business Plans provides the insights and the direction on how to do it well and do it right.

Rich Dad/Poor Dad author Robert Kiyosaki says, “The first step in business is a great business plan. It must be a page turner that hooks and holds a potential investor. Garrett Sutton’s Writing Winning Business Plans is THE book for key strategies on preparing winning plans for both business and real estate ventures.

Crisply written and featuring real life illustrative stories, Writing Winning Business Plans discusses all the key elements for a successful plan. Topics include focusing your business vision, understanding your financials and analyzing your competition. Also covered are how to really use your business plan as a tool and how to attract funding for your new or existing businesses.
As business plan competitions become more popular around the world Writing Winning Business Plans also discusses how to enter and how to win these ever more lucrative contests.

In addition, how to quickly interest a potential investor, also known as the elevator pitch, is explained. And, as opportunities arise around the world, how to present your plan in various countries is explored.

Writing Winning Business Plans is the complete compendium for this essential business rite of passage – preparing a winning plan.

Product Details

ISBN-13:	9781937832018
Publisher:	RDA Press, LLC
Publication date:	05/29/2012
Edition description:	Reprint
Pages:	210
Sales rank:	33,430
Product dimensions:	5.90(w) x 8.90(h) x 0.90(d)

About the Author

Garrett Sutton is an attorney, best selling author and one of Robert Kiyosaki’s Rich Dad Advisors. A clear and engaging writer, Garrett demystifies legal topics and presents them in a very understandable and accessible manner.

Garrett has over thirty years experience in assisting individuals and businesses to limit their liability, protect their assets, implement advantageous corporate structures and advance their financial goals.

Garrett is the author of “Start Your Own Corporation,” “Writing Winning Business Plans,” “Buying and Selling a Business” and “The ABC’s of Getting Out of Debt” among other titles.

Garrett is the owner and operator of CorporateDirect.com, which since 1988, has provided affordable asset protection and corporate formation services, as well as resources for entrepreneurs and real estate investors. Robert Kiyosaki, the best selling author of Rich Dad, Poor Dad calls Garrett and Corporate Direct “the premiere source for asset protection strategies.”

Garrett attended Colorado College and the University of California at Berkeley, where he received a B.S. in Business Administration in 1975. He graduated with a J.D. in 1978 from Hastings Law, the University of California’s law school in San Francisco. He has appeared in the Wall Street Journal, the New York Times, and other publications. Garrett enjoys speaking on asset protection strategies and is a frequent lecturer for business groups and the Rich Dad’s Advisors educational series.

Garrett serves on the boards of the American Baseball Foundation, located in Birmingham, Alabama, and the Reno-Nevada based Sierra Kids Foundation.

For more information on Garrett Sutton, please visit his Web sites at www.sutlaw.com, www.corporatedirect.com, and www.successdna.com.

Table of Contents

Foreword Robert Kiyosaki xi

Chapter 1 Plan to Win 1

Chapter 2 Why Do You Need a Plan? 5

Chapter 3 Business Plan Basics 11

Chapter 4 Missions and Goals 29

Chapter 5 Executive Summary and Business Strategy 35

Chapter 6 Know Your Business 45

Chapter 7 Know Your Real Estate 59

Chapter 8 Structure and Strategy 65

Chapter 9 The Logistics 85

Chapter 10 Marketing Your Business 97

Chapter 11 Marketing Trends and Timing 111

Chapter 12 Funding and Financials 121

Chapter 13 Financial Forecasting 139

Chapter 14 Presenting the Plan 167

Chapter 15 Business Plans Around the World 177

Chapter 16 Business Plan Competitions 191

Chapter 17 Conclusion 199

Appendix

Appendix A Business Startup Check List 201

Appendix B Business Plan for Mikhail's Tacos, Inc. 205

Index 237

Editorial Reviews

Sutton (Start Your Own Corporation, 2012) provides a handbook for entrepreneurs on the secrets behind successful business plans. Businesses often start with a flash of inspiration for a product or service. According to the author, the difference between a good idea and a prosperous business is a well-written business plan. At its most basic level, a business plan helps organize an entrepreneur's thoughts, Sutton writes; at its highest level, it provides a tightly structured outline of what the business will accomplish, how it will be funded and its requirements for long-term success. Sutton's provides advice on how to establish a vision for what the business will do, how to gauge the potential company's competition and how to find funding. "Ideally, a business plan is the intersection of everything inside the business (costs, products, services, personnel, etc.) and everything outside the business (competition, market trends, political forces, etc.)." The book provides several examples of how structured plans have helped individuals understand their opportunities and challenges and, as an example, also supplies a detailed plan of a potential restaurant. The author writes with authority, giving concrete reasons behind each section of a plan, but offers plenty of encouragement along the way, motivating readers to undertake what is essentially a soul-searching exercise as well as a financial one. Sutton is also objective and truthful when highlighting the pitfalls that entrepreneurs may encounter. He reminds business owners that once a business is up and running, it's essential to consult the original business plan from time to time to ensure they are achieving their original goals. A wide-ranging, detailed primer for potential entrepreneurs.

Kirkus Reviews