Your Opinion, Please!: How to Build the Best Questionnaires in the Field of Education

by James B. Cox, Keni Brayton Cox

Overview

The authors discuss research-based questionnaire design and offer guidelines for establishing guiding questions, formatting replies, categorizing responses, and using the Internet effectively for gathering information.

Product Details

ISBN-13:	9781412955386
Publisher:	SAGE Publications
Publication date:	12/04/2007
Edition description:	Second Edition
Pages:	136
Product dimensions:	8.60(w) x 11.10(h) x 0.60(d)

Table of Contents

Acknowledgments
About the Authors
Introduction
Part I Stages of Questionnaire Development
Stage 1: Establishing the Guiding Questions
Stage 2: Operationalizing the Guiding Questions: Creating Specificity
Stage 3: Writing Items and Formatting Responses
Stage 4: Designing the Questionnaire
Stage 5: Writing Directions
Stage 6: Who Said What? Categorizing Respondents
Stage 7: Conducting the Alignment Check
Stage 8: Instrument Validity and Reliability
Stage 9: Marketing the Questionnaire: Ensuring Response
Part II Getting From Here to There
Stage 10: The Process of Data Analysis
Stage 11: Communicating Your Results Effectively
Stage 12: To Web or Not to Web
Stage 13: Since You Asked ...
Resource A: Evaluating the Questionnaire: A Self-Assessment
Resource B: Sample Introductions
Resource C: Sample Directions and Formats
Resource D: Critiquing a Questionnaire: Finding Flaws
Resource E: Modeling the Product: Stages 1 Through 6
References
Index

Editorial Reviews

"The content in this book is very important. More and more, district leaders are needing to collect perceptual data through surveys. This book provides guidance in a concise format for busy educators who may not have had training related to survey development."

Ronald L. Russell

"The book really lives up to its claim of helping novice researchers construct meaningful and reliable questionnaires. The language is simple, user friendly, direct, and free of unnecessary jargon."

Aghop Der-Karabetian

"The authors' thoughtful treatment and discussion of the subject deftly walks the reader through each stage of the survey questionnaire process. The book uses terrific examples, gives clear direction, and provides sage advice. It is not only a great read, but an essential reference for survey research in education, a must-know for the beginning research student, and a must-keep for the experienced practitioner."

Lawrence Machi