Zoom!: The faster way to make your business idea happen

by Ian Sanders, David Sloly

Overview

Included in the Independent’s ‘Top Ten Business Start Up Books’ 2012

Short, punchy and practical, this book is packed with powerful tools, techniques and ideas that will get you ready to launch your business in just 60 days. With useful advice on everything you need to make your business happen, from marketing, to logo design, accounts, registration, e-commerce and everything else in-between.

Product Details

ISBN-13:	9780273755678
Publisher:	FT Press
Publication date:	12/12/2011
Series:	Financial Times Series
Pages:	176
Product dimensions:	5.40(w) x 8.40(h) x 0.40(d)

About the Author

Ian Sanders is very much a doer helping businesses and entrepreneurs make their ideas happen. Ian launched his own business in 2000 specialising in the creative industry where he’s helped launch ideas in TV, radio, advertising, design, software and technology. Starting out in BBC local radio whilst a teenager, after university Ian worked in music television before joining the Unique Broadcasting Company where he headed up special projects alongside being MD of Unique Facilities. Ian is passionate about ideas, creativity, business and storytelling; he’s contributed to BNET.com & Monocle magazine and spoken at South by South West Interactive in Austin, Texas & London’s Royal College of Art. He’s also author of “Leap! Ditch Your Job, Start Your Own Business & Set Yourself Free” and “Juggle! Rethink Work, Reclaim Your Life”. Ian lives in Leigh-on-Sea with his wife and two sons, finding the coast a great place to incubate ideas. You’ll usually find him in a coffee shop, brainstorming over an espresso.

Web www.iansanders.com twitter @iansanders

Having spent nearly two years training as a journalist with the BBC, David Sloly was promptly fired on completion of his course for humiliating a politician. The story spread quickly through the industry and David became highly sought after and was quickly snapped up by the UK’s first independent radio production company. It is there that he learnt the art of creating content that people valued. His skill at capturing the imagination of an audience was used to great effect in creating award-winning content for Radio, TV and advertising. Some of the brands that he generated original ideas for include Smirnoff, Google and Sony. Some of the channels he worked for include MTV, the BBC (briefly) and Kiss100.
David is also a psychotherapist and hypnotherapist which gives him great insight into the human mind. He is particularly interested in behavioural economics, now he couples this with business and marketing with great effect. So, if an employer tries to fire him again, he simply hypnotises them into a state where they drastically increase his salary.

Table of Contents

SHOUT OUTS

THE BIRTH OF ZOOM

WHY LISTEN TO US: The Authors on The Authors

INTRODUCTION: Launching a business has just got quicker

1. CREATING YOUR EUREKA MOMENT: How to catch an idea

2. THE TROUBLE WITH TOO MUCH PLANNING: Why doing is more useful than planning

3. GETTING TO GRIPS WITH YOUR MISSION: Why you need to understand what’s Driving You

4. SET A GOAL:Knowing where you want to go is the first step to getting there

5. LICENCE TO BE CURIOUS: How snooping about leads to business success

6. SHAPING YOUR IDEA: How to box up your business for your customers

7. IMAGINE IT! How to be a visionary

8. THINK LIKE A SPEEDBOAT: Lessons in Agility

9. EMBRACE BUSINESS DOING: The Power of getting stuff done

10. SALAMI STEPS: How to make your business happen slice by slice

11. TELLING YOUR STORY: Making your business stand out from the crowd

12. THINK LIKE A KID: Why you should keep it simple

13. THE POWER OF COLLABORATION: When two minds is better than one

14. MAGIC UMBRELLA: How to deal with challenges

15. LAUNCH IN BETA: What you can learn from a software company

16. YOUR LAUNCH DAY: Hell Yeah

17. CREATE A DASHBOARD: Adjusting your business for success

AND THAT’S A WRAP!

ZOOM THINKING: A CHECKLIST

INDEX

Editorial Reviews

“This is the book to give you a kick up the behind and make you turn your idea into a business now!

It is well written, powerful and motivating. It demystifies the business process, and helps you get into the right state of mind to overcome your fears…..

……Zoom is the complete opposite of every school of business thought – this book is designed for here and now, the modern world where technology has lowered the barriers for entry.

One of a kind and well worth reading!”

Start your Business Magazine

"...an attractive read, set out in a coherent format: from coming up with an idea, seeing it take shape through to turning it into a business.... Valuable to those who want to learn about a different approach to launching a business, it will be especially useful to those who have great ideas but are unsure how to progress. Between them Sanders and Sloly have a wealth of experience in start-ups and it shows."

Director

“Easy and interesting to read Zoom! is broken up with case studies which include Leon restaurants and Moo; the chapters are set out to lead you from catching the right idea to launch day in a thought provoking way….. If you have ideas for a business but get overwhelmed with all the facets and where to go next then have a look out for this book. It has sensible, practical advice that will help you to focus on what you need to do and not get distracted.”

Skin & Blister Blog

From the Publisher