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Title: Promotion and Integrated Marketing Communication / Edition 1, Author: Richard J. Semenik
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Promotion and Integrated…
by Richard J. Semenik, Allen, O'Guinn
Explore Series
Hardcover $165.95
Title: Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner / Edition 1, Author: Hans-Dieter Klingemann
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Public Information Campaigns…
by Hans-Dieter Klingemann, Andrea Roemmele
Hardcover $164.00
Title: New Directions in International Advertising Research / Edition 1, Author: C R Taylor
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New Directions in…
by C R Taylor
Explore Series
Hardcover $155.99
Title: The Discourse of Classified Advertising: Exploring the Nature of Linguistic Simplicity / Edition 1, Author: Paul Bruthiaux
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The Discourse of Classified…
by Paul Bruthiaux
Explore Series
Hardcover $140.00
Title: M: Advertising - Text Only / Edition 2, Author: William F. Arens
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M: Advertising - Text Only /…
by William F. Arens, Christian Arens, Michael F. Weigold, David H. Schaefer
Paperback $95.08 $108.67 Current price is $95.08, Original price is $108.67.
Title: How Advertising Works: The Role of Research / Edition 1, Author: John Philip Jones
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How Advertising Works: The…
by John Philip Jones
Paperback $98.00
Title: Advertising Management, Author: Donald W Jugenheimer
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Advertising Management
by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Paperback $46.48 $59.95 Current price is $46.48, Original price is $59.95.
Title: How to Plan Advertising / Edition 2, Author: ALAN COOPER
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How to Plan Advertising /…
by ALAN COOPER
Paperback $45.99
Title: Strategic Brand Communication Campaigns / Edition 5, Author: Don E. Schultz
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Strategic Brand Communication…
by Don E. Schultz, Beth E. Barnes, Beth Barnes
Hardcover $44.06 $59.95 Current price is $44.06, Original price is $59.95.
Title: The Copy Workshop Workbook / Edition 3, Author: Bruce H. Bendinger
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The Copy Workshop Workbook /…
by Bruce H. Bendinger
Paperback $37.50
Title: Take a Stand for Your Brand: Building a Great Agency Brand from the inside Out / Edition 1, Author: Tim Williams
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Take a Stand for Your Brand:…
by Tim Williams, Bruce Bendinger
Paperback $29.95
Title: REPOSITIONING: Marketing in an Era of Competition, Change and Crisis / Edition 1, Author: Steve Rivkin
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REPOSITIONING: Marketing in an…
by Steve Rivkin, Jack Trout
Hardcover $24.98 $33.00 Current price is $24.98, Original price is $33.00.
Title: Advertising Campaign Planning / Edition 3, Author: Jim Avery
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Advertising Campaign Planning …
by Jim Avery, Bruce H. Bendinger
Paperback $24.95
Title: Successful Local Broadcast Sales, Author: Paul Weyland
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Successful Local Broadcast…
by Paul Weyland
Hardcover $24.95
Title: Positioning: The Battle for Your Mind, 20th Anniversary Edition / Edition 3, Author: Al Ries
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Positioning: The Battle for…
by Al Ries, Jack Trout
Hardcover $24.19 $32.00 Current price is $24.19, Original price is $32.00.
Title: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters / Edition 1, Author: Joseph Sugarman
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The Adweek Copywriting…
by Joseph Sugarman
Paperback $18.79 $24.00 Current price is $18.79, Original price is $24.00.
Title: Positioning: The Battle for Your Mind / Edition 1, Author: Jack Trout
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Positioning: The Battle for…
by Jack Trout, Al Ries
Paperback $15.37 $20.00 Current price is $15.37, Original price is $20.00.
Title: The New Positioning: The Latest on the World's #1 Business Strategy / Edition 1, Author: Jack Trout
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The New Positioning: The…
by Jack Trout, Steve Rivkin
Paperback $9.51 $12.95 Current price is $9.51, Original price is $12.95.