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    Entrepreneurship Lessons for Success (Collection)

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    by Bruce Barringer, Edward D. Hess, Charles F. Goetz, R. Duane Ireland

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      ISBN-13: 9780133038941
    • Publisher: Pearson Education
    • Publication date: 02/27/2012
    • Sold by: Barnes & Noble
    • Format: eBook
    • Pages: 672
    • File size: 2 MB

    Bruce Barringer, Ph.D., Associate Professor in the Department of Management at University of Central Florida, works closely with UCF’s innovative technology incubator. His research interests include feasibility analysis, firm growth, and entrepreneurship. With R. Duane Ireland, he co-authored Entrepreneurship: Successfully Launching New Ventures. Edward D. Hess, J.D., LL.M., is Professor and Batten Executive in Residence at the Darden Graduate School of Business. He founded and led the Center for Entrepreneurship and Corporate Growth and The Values Based Leadership Institute at the Goizueta Business School, Emory University. His books include The Successful Family Business, The Search For Organic Growth, and The Road To Organic Growth. Charles F. Goetz, MBA, Professor of Entrepreneurship at Emory’s Goizueta Business School, has built nine businesses in six industries. He serves on the boards of several entrepreneurial ventures and not-for-profits. R. Duane Ireland, Ph.D., chairs the Department of Management at Mays Business School, Texas A&M. A Fellow of the Academy of Management, his research interests include strategic alliances, organizational resource management, and entrepreneurship.

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    Table of Contents

    The Truth About Starting a Business

    Part I  The Truth About What It Takes to Be a Business Owner

    Truth 1  Why people start businesses    1

    Truth 2  The right business for you    5

    Truth 3  Questions to ask before you quit your job    9

    Truth 4  Key characteristics of successful business owners    13

    Truth 5  You may not need “prior business experience”    17

    Part II  The Truth About Generating and Testing Business Ideas

    Truth 6  The most common sources of new business ideas    21

    Truth 7  Want several alternatives? Techniques for generating new business ideas    25

    Truth 8  A make-it or break-it issue: Selecting an idea that can be sold into a niche market    29

    Truth 9  Screening and testing business ideas    33

    Truth 10  Writing a business plan: Still as important as ever    37

    Part III  The Truth About Entry Strategies

    Truth 11  Starting from scratch: Developing your own product or service    41

    Truth 12  Franchising: Buying into someone else’s formula for success    45

    Truth 13  Believe it or not: There are legitimate opportunities in direct sales    49

    Truth 14  Buying a business    54

    Truth 15  Internet businesses: The sky does seem to be the limit    58

    Part IV  The Truth About Getting Up and Running

    Truth 16  Choosing a location for your business    61

    Truth 17  Something you’ll say a million times: Your business’s name    65

    Truth 18  The paper chase: Obtaining business licenses and permits    69

    Truth 19  Choosing a form of business ownership    73

    Truth 20  Creating a Web site: An absolute necessity    79

    Part V  The Truth About Raising Money

    Truth 21  How to think about money as it relates to starting a business    83

    Truth 22  Calculating your initial start-up costs    87

    Truth 23  Personal funds, loans from friends and family, and bootstrapping    91

    Truth 24  Debt financing    95

    Truth 25  Equity funding    99

    Truth 26  Grants: It takes the right fit    103

    Truth 27  Persistence pays off: Finding alternative sources of startup funds    107

    Part VI  The Truth About Building a New Business Team

    Truth 28  How to approach the task of building a “new business” team    111

    Truth 29  Starting a business as a team rather than an individual    115

    Truth 30  Recruiting and hiring employees    119

    Truth 31  Board of directors    123

    Truth 32  Board of advisors    127

    Part VII  The Truth About Intellectual Property

    Truth 33  Intellectual property: What is it, and how is it protected?    131

    Truth 34  To patent or not to patent?    135

    Truth 35  Trademarks: An essential form of protection    139

    Truth 36  Copyright laws: A surprising breadth of protection    143

    Truth 37  Trade secrets: Guard them carefully    147

    Part VIII  The Truth About Marketing

    Truth 38  How to approach marketing in a new business    151

    Truth 39  Segmenting the market and selecting a target market    155

    Truth 40  Establishing a brand    159

    Truth 41  Selling benefits rather than features    163

    Truth 42  Pricing: The most dicey element of the marketing mix    165

    Truth 43  It’s okay to advertise, but think through your choices carefully    169

    Truth 44  Public relations: More important than ever    173

    Truth 45  Distribution and sales: More choices than ever    177

    Part IX  The Truth About Financial Management

    Truth 46  Managing a business’s finances    181

    Truth 47  Financial objectives of a business    185

    Truth 48  The nitty-gritty: Forecasts, budgets, and financial statements    189

    Part X  The Truth About Growing a Business

    Truth 49  Preparing for growth    193

    Truth 50  Stages of growth: More opportunities, more challenges    197

    Truth 51  Strategies for growth 201

    Part XI  The Truth About Starting a Business and Maintaining a Healthy Personal Life

    Truth 52  Work life balance: Practical tips    205

    Truth 53  Starting a business as a means of achieving a healthy personal life    209

    References    213

    About the Author    221

     

    So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap

    Acknowledgments    xvii

    About the Authors    xix

    Introduction    xx

    Chapter 1  Can You Be a Successful Entrepreneur?    1

    Chapter 2  Basic Rules of Business Success    9

    Chapter 3  What Is a Good Business Opportunity?    21

    Chapter 4  How Do You Choose the Right Customers?    41

    Chapter 5  How Do You Design Your Product or Service?    59

    Chapter 6  What Is the Right Price for Your Product or Service?    77

    Chapter 7  How Can You Overcome Customer Inertia?    97

    Chapter 8  How to Manage Your Business    97

    Chapter 9  How Do You Find and Keep Good Employees?    119

    Chapter 10 How Do You Manage Growth?    131

    Conclusion    147

    Bibliography and Resources    169

    Index    187

     

    What's Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business

    Preface    ix

    Part I: Getting Started–It May Not Be as Hard as You Think    1

    Chapter 1: Myth No. 1: It Takes an Extraordinary Person to Start a Business;
    Truth No. 1: You Can Do It!    3

    Chapter 2: Myth No. 2: Starting a Business Involves Lots of Risk;
    Truth No. 2: It May Not Be as Risky as You Think    23

    Chapter 3: Myth No. 3: It Takes a Lot of Money to Start a Business;
    Truth No. 3: It Might Not Cost as Much as You Think    43

    Chapter 4: Myth No. 4: It Takes a Great Deal of Business Experience to Start a Successful Business;
    Truth No. 4: Successful Businesses Are Started by People with All Levels of Business Experience    67

    Chapter 5: Myth No. 5: The Best Business Ideas Are Already Taken;
    Truth No. 5: There Are an Infinite Number of Possibilities for Good Business Ideas    87

    Part II: Running and Growing a Business–Don't Underestimate Your Chances    111

    Chapter 6: Myth No. 6: No One Can Compete Against Wal-Mart and the Other Big-Box Retailers;
    Truth No. 6: You Can Compete Against the Big-Box Retailers if You Have the Right Plan    113

    Chapter 7: Myth No. 7: It’s Almost Impossible for a New Business to Get Noticed;
    Truth No. 7: There Are Many Ways for New Businesses to Get Noticed and Recognized    133

    Chapter 8: Myth No. 8: The Internet Isn’t What It Was All Hyped Up to Be;
    Truth No. 8: The Are Many Legitimate and Enjoyable Ways to Make Money Online    157

    Chapter 9: Myth No. 9: It’s Easy to Start a Business, But It’s Difficult and Stressful to Grow One;
    Truth No. 9: Businesses Can Be Grown Profitably and Enjoyably    179

    Index    205

     

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    3 indispensable insider’s guides to entrepreneurship: powerful skills, insights, and confidence-builders you won’t find anywhere else!

     

    Three books bring together today’s most indispensable lessons for entrepreneurs: specific guidance you can use right now to beat the odds and launch a high-profit, high-growth business that lasts! The Truth About Starting a Business reveals 53 bite-size, easy-to-use techniques for choosing the right business, location, and entry strategy… planning, funding, hiring, and executing a successful launch… implementing effective financial management and marketing… doing all that, and still maintaining a healthy personal life! So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap gives you all the knowledge, tools, and hands-on advice you need to avoid 8 “killer mistakes” that cause most business failures. Unlike most books for entrepreneurs, this one focuses on the most crucial operational issues associated with consistent profitability – from product/service design to pricing, finding and keeping great employees to managing growth. Nothing theoretical here: this is fast-paced, 100% practical advice you can use right now. Finally, What’s Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business helps you get past the myths that keep potential entrepreneurs from making the leap, and gain all the practical skills and confidence you need to succeed. This book’s packed with case studies of “ordinary” people building great businesses – and practical techniques you can use, too – every step of the way!

     

    From world-renowned leaders and experts, including Bruce Barringer, Edward D. Hess, Charles D. Goetz, and R. Duane Ireland

     

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