Bob Burg and John David Mann are the coauthors of The Go-Giver and Go-Givers Sell More. A former top sales professional, Burg is a sought-after speaker and the author of Endless Referrals. Mann has been writing about business, leadership and the laws of success for more than twenty-five years.
Visit thegogiver.com.
It's Not about You: A Little Story about What Matters Most in Business
eBook
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ISBN-13:
9781101544334
- Publisher: Penguin Publishing Group
- Publication date: 09/20/2011
- Sold by: Penguin Group
- Format: eBook
- Pages: 144
- File size: 205 KB
- Age Range: 18 Years
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Please note that IT'S NOT ABOUT YOU has been revised and republished with a new title, THE GO-GIVER LEADER (ISBN: 9780399562945). We encourage you to search for THE GO-GIVER LEADER instead of the old edition.
From the Hardcover edition.
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An entertaining parable that could help hone business skills.
Those who think a successful sales strategy involves aggressive badgering may be surprised by Burg and Mann's (Go-Givers Sell More, 2010, etc.) latest release. Despite the title of their third collaboration, they argue that itisabout you; it's about how you need to learn to listen to others and focus on their needs. Do so, Burg and Mann imply, and you'll not only make the sale but learn to lead in the process. The protagonist of their story is a young salesman, Ben, who has been sent to buy out a struggling yet beloved chair manufacturer. Over the course of a few weeks, Ben becomes close with the four company executives, each of whom exhibits a different leadership trait. At the behest of his mysterious mentor, "Aunt Elle," with whom he meets regularly for tea, Ben learns how to navigate the tumultuous waters of salesmanship—as well as leadership, since Ben ultimately discovers that learning to lead is at the heart of all business transactions. This slim volume is lighter and more readable than many business books, with accessible language and universally applicable lessons. The roadblocks Ben encounters along the way offer helpful instruction for how to deal with others, regardless of one's profession.
Hardly a gripping tale, but as a paradigm for those struggling to make their way in the world of corporate sales, it could prove somewhat enlightening.