Table of Contents
Acknowledgments xv
About the Author xvii
Introduction xix
Part I: Harness What You Have 1
Chapter 1: The Compound Income Effect–Linda Rabb (from Steak n Shake to Aflac) 9
Chapter 2: Embrace Risk–Ralph Olson (Pepsi, E-Z-Go Golf, Gibson Greeting Cards, and R.A. Jones) 19
Chapter 3: Ambition Addiction–Bill Reihl (Ogilvy Public Relations Worldwide) 33
Chapter 4: Sell from the Heart–Buddy Newell (PK Time and Dubey & Schaldenbrand) 49
Chapter 5: Rally for a Cause–Jennifer Allyn (PricewaterhouseCoopers LLP) 57
Part II: Underestimate Your Obstacles 67
Chapter 6: Be Distinct or Be Extinct–Kevin Noland (A.D.A.M. Inc.) 75
Chapter 7: See Around the Corner–Dan Pelson (Warner Music Group) 85
Chapter 8: Chart Your Course–Steve Hudson (Omnilink Systems) 97
Chapter 9: Command Attention–Diana Ruddick (Leading Life Insurance Firm) 109
Part III: Notice Your Network 119
Chapter 10: The Butterfly Effect–Ralph Stayer (Johnsonville Sausage) 127
Chapter 11: Look the Part–Ed Cortese (Robb Report) 137
Chapter 12: Walk a Mile in Their Shoes–Isisara Bey (Sony BMG Music Entertainment) 149
Chapter 13: One Step Ahead–Greg Downey (USOC, NBC Universal, and Coca-Cola) 159
Part IV: Take the Next Step 167
Chapter 14: Reminisce About Your Future–Bob MacDonald (Allianz Life) 173
Chapter 15: Nudge the Top Line–GK Murthy (Sierra Atlantic) 183
Chapter 16: Ask Without Asking–Mylle Mangum (GE and IBT) 193
Chapter 17: Find the Need–Vicki Gordon (IHG) 203
Chapter 18: Exercise Your Middle Brain–Randy Brandoff (Marquis Jet) 213
Conclusion 227
Index 231
