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    NLP: The Essential Handbook for Business: Communication Techniques to Build Relationships, Influence Others, and Achieve Your Goals

    by Jeremy Lazarus


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    $16.99
    $16.99

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    • ISBN-13: 9781601633415
    • Publisher: Career Press, Incorporated
    • Publication date: 10/20/2014
    • Pages: 288
    • Sales rank: 419,998
    • Product dimensions: 5.90(w) x 8.90(h) x 0.60(d)


    Jeremy Lazarus is a certified NLP Master Trainer and business performance coach. Previously a management consultant, corporate treasurer, and finance director, he now runs his own NLP training company where he teaches people to harness the power of NLP. His clients range from blue chip companies to elite athletes. He is the author of three previous books, including the bestselling Successful NLP.

    Table of Contents

    Foreword Dr. Sally Vanson 11

    Introduction 13

    How NLP: The Essential Handbook for Business is structured 14

    Practical tips when reading this book 15

    A quick word on ethics and best practice 16

    Part I The Foundations 17

    1 What Is NLP and How Can It Help You? 19

    Overcoming the challenges you face at work

    Challenges in the workplace 19

    What is NLP? 21

    The benefits of NLP 22

    Caveats 23

    2 Communication at Work 25

    What really happens when people talk?

    Overview of communication at work 25

    The three main filters 27

    Using these three filters at work 29

    What influences how we filter? 30

    "Conscious thinking" versus "automatic pilot" 34

    Final thoughts 35

    3 Attitudes That Count 37

    The mindset for business success

    Setting the scene 37

    NLP Presuppositions 38

    Being "At Cause" 43

    The Principles for Success in business 44

    4 Achieving Your Goals 47

    How to set and reach your targets

    Why set goals? 48

    A sports approach to achieve business goals 49

    NLP approaches to goal setting 51

    Goal setting for individuals 58

    Goal setting for groups and organizations 59

    Part II Verbal and Non-Verbal Communication 61

    5 Building Relationships at Work 63

    How to get people on your side

    Sensory acuity 63

    Rapport 68

    6 Communicating in Everyone's Language 75

    Altering your style to suit the listener

    Why is this so useful? 75

    How we gather and process information 76

    Preferred representational systems 77

    Using representational systems at work 82

    Sensory-based language 86

    7 The Power of Language 91

    Advanced speaking and listening skills at work

    Why are we covering language? 92

    The Hierarchy of Ideas 92

    Implied meanings within language 97

    Small words with big meanings 103

    Abstract language 105

    Power questions 112

    Stories, analogies, and metaphors 117

    Part III Some Specific NLP Techniques 119

    8 Organizational and Personal Alignment 123

    Walking your talk

    Why is this model so useful? 123

    The Neurological Levels model 124

    Some key principles about the Neurological Levels model 126

    Using the Neurological Levels model to gain alignment 128

    9 Managing Your Thoughts 135

    How to change the way you think

    Why is this so useful? 135

    Using submodalities 139

    10 The Right State 147

    How to create it for you and others

    Why is anchoring so useful? 147

    An overview of anchoring 148

    How to create an anchor for yourself 149

    Anchoring other people at work 154

    Applications of anchoring at work 156

    11 Seeing Other Perspectives 159

    A key to understanding and insight

    In which situations is "perceptual positions" useful? 159

    Key concepts 160

    The perceptual-positions process 160

    Applications for individual use 164

    Applications for wider use 166

    12 Changing the Meaning of Events 169

    Turning negatives into positives and handling objections

    In which situations is reframing useful? 169

    Key concepts 169

    The two main types of reframing 170

    Practical tips for reframing 171

    Handling objections 174

    Applications for individual use 176

    Applications for wider use 176

    13 Changing Beliefs 177

    Simple and powerful ways to alter your thinking

    Why is belief change so useful? 177

    Key concepts 177

    Changing beliefs conversationally 179

    Applications for individual use 181

    Applications for wider use 181

    Part IV Understanding, Influencing, and Motivating People at Work 183

    14 Values 185

    The key to motivating and influencing

    Why is a knowledge of values so important? 185

    Key concepts 186

    Working with values 187

    Delving deeper: Criteria equivalents 191

    Applications for individual use 192

    Applications within organizations 195

    15 Meta Programs 199

    A deeper understanding of how to influence people at work

    Why are meta programs so useful? 199

    Key concepts and background 200

    The meta programs and how to use them 201

    How to get the most from this chapter 202

    Applications for individual use 226

    Applications within organizations 227

    Part V Replicating Excellence With NLP 229

    16 Modeling 231

    How to replicate excellence at work

    Why is modeling so useful at work? 231

    Key concepts and background 232

    An overview of the modeling process 232

    Some considerations when modeling 233

    Strategies 236

    Applications of decision strategies at work 239

    Part VI Applying NLP at Work 241

    17 Applications of NLP 243

    Reference guide when using NLP for specific work activities

    The foundations 244

    Overview of the 16 activities 245

    Summary 263

    Appendix A Suggested Answers to Exercises 7.2 and 7.4 265

    Appendix B Choosing an NLP Training Course 267

    Resources for Further Learning 273

    Glossary 279

    About the Author 285

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    NLP: The Essential Handbook for Business is a straight-talking, highly practical guide to using NLP to significantly improve your results at work. Whether you want to be a better leader, manager, negotiator, salesperson, or decision-maker, you can learn proven NLP techniques that will boost your career as well as the performance of colleagues and the organization itself.

    Using real-life examples and easy-to-follow exercises that apply to individuals, teams, and organizations, NLP: The Essential Handbook for Business shows you how to:

  • Improve communication
  • Achieve your career goals
  • Develop your influencing skills
  • Harness the mindset for success
  • Gain a greater understanding of what motivates you
  • Remove the limiting beliefs holding you back from the success you deserve

    Written in accessible, jargon-free language, NLP: The Essential Handbook for Business contains numerous examples and practical exercises that will help you use NLP to improve your career and achieve success at work, whether in the private or public sector, and regardless of your current role.

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    From the Publisher

    "Illuminating and hugely useful."
    --Mensa Magazine

    "Jeremy Lazarus has managed to demystify the central tenets [of NLP], penning a guide that is equally relevant to trainers and individuals and far more accessible than its rivals."
    --People Management

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