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    Selling For Dummies

    4.5 2

    by Tom Hopkins


    Paperback

    $22.99
    $22.99

    Temporarily Out of Stock Online

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    • ISBN-13: 9781118967232
    • Publisher: Wiley
    • Publication date: 03/02/2015
    • Series: For Dummies Books
    • Pages: 384
    • Sales rank: 180,621
    • Product dimensions: 9.20(w) x 7.30(h) x 0.60(d)

    Tom Hopkins is the epitome of sales success. A millionaire by the time he reached the age of 27, he is now chairman of Tom Hopkins International Inc., one of the most prestigious sales-training organizations in the world.

    Table of Contents

    Introduction 1

    Part I: Laying a Solid Foundation for Selling 7

    Chapter 1: Selling Makes the World Go Around 9

    Chapter 2: The Seven-Step Selling Cycle 19

    Chapter 3: What to Sell 29

    Part II: Doing Your Homework Before You Sell a Thing 47

    Chapter 4: Understanding Your Potential Clients 49

    Chapter 5: Selling What Your Product Does Instead of What It Is 85

    Chapter 6: Technology as a Sales Tool 95

    Part III: The Anatomy of a Sale 105

    Chapter 7: Connecting with the People Who Need What You Have 107

    Chapter 8: Arranging to Meet and Putting Your Clients at Ease 129

    Chapter 9: Qualifying Your Way to Success 159

    Chapter 10: Delivering Winning Presentations 175

    Chapter 11: Addressing Client Concerns 195

    Chapter 12: Closing Sales 209

    Chapter 13: Getting Referrals from Your Satisfied Clients 233

    Part IV: Growing Your Business 247

    Chapter 14: Following Up and Keeping in Touch 249

    Chapter 15: Using the Internet to Make Sales 267

    Chapter 16: Planning Your Time Efficiently 277

    Part V: You Can’t Win ‘Em All: Keeping the Faith in Sales 295

    Chapter 17: Staying Upbeat When You Don’t Succeed 297

    Chapter 18: Setting Goals to Stay Focused 311

    Part VI: The Part of Tens 323

    Chapter 19: The Ten Biggest Sales Mistakes to Avoid 325

    Chapter 20: Ten (Plus One!) Ways to Master the Art of Selling 331

    Chapter 21: Ten Alternative Closes 341

    Index 347

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    Your guide to the most up-to-date selling strategies and techniques

    No matter your skill level, this new edition of Selling For Dummies helps you lay the foundation for sales success with the latest information on how to research your prospects, break down the steps of the sales process, follow up with customers, and so much more.

    Selling, when done right, is more than a job—it's an art. With the help of Selling For Dummies, you'll discover how to stand head-and-shoulders above the crowd by knowing your clients, and approaching selling with passion and a positive attitude. The book covers making killer sales pitches and presentations, using the latest technologies to your advantage, establishing goals and planning your time efficiently, partnering with others, addressing clients' concerns, and closing more sales.

    • Includes expert tips for harnessing the power of the Internet to increase sales
    • Covers the latest selling strategies and techniques in the Digital Age
    • Explains how mastering selling skills can benefit all areas of your life
    • Explores the newest prospecting and qualification strategies

    If you're brand new to the sales scene or a seasoned salesperson looking to win more clients and close more sales, Selling For Dummies sets you up for success.

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