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    Selling Professional Services to the Fortune 500: How to Win in the Billion-Dollar Market of Strategy Consulting, Technology Solutions, and Outsourcing Services

    Selling Professional Services to the Fortune 500: How to Win in the Billion-Dollar Market of Strategy Consulting, Technology Solutions, and Outsourcing Services

    by Gary S. Luefschuetz


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      ISBN-13: 9780071626224
    • Publisher: McGraw-Hill Education
    • Publication date: 10/04/2009
    • Sold by: Barnes & Noble
    • Format: eBook
    • Pages: 320
    • File size: 3 MB

    Gary S. Luefschuetz is an attorney and CPA with extensive experience negotiating professional services and technology agreements within the public and private sectors. He is a partner at Accenture and has served in a variety of leadership roles at companies including Booz Allen Hamilton, Unisys, and PeopleSoft. In collaboration with Thomson West Books, he published The Art & Science of Negotiating Professional Services Agreements.

    Table of Contents

    Introduction

    Part 1: Selling Professional Services to Fortune 500 Companies

    Chapter 1: Understanding the Consulting Services Market and Delivery Landscape
    Chapter 2: Navigating the Maze: Where Do You Start?
    Chapter 3: The Risk & Reward Dilemma
    Chapter 4: Ensuring Client Longevity
    Chapter 5: How Are Services Really Sold?


    Part 2: Buying Trends and the Preferred Vendor Selection Process

    Chapter 6: Just How Big Is That Wallet?
    Chapter 7: Maximize Your Share of the Wallet and Avoid Being Labeled as a Commodity
    Chapter 8: Your Sales Lifeline: The Master Services Agreement and Preferred Vendor Status


    Part 3: Negotiating Terms and Conditions with the Fortune 500

    Chapter 9: An Introduction to Negotiation
    Chapter 10: Limitation on Liability
    Chapter 11: Indemnification
    Chapter 12: Intellectual Property/Ownership of Work Product
    Chapter 13: Price/Charge/Price Changes and Payment
    Chapter 14: Termination
    Chapter 15: Warranty
    Chapter 16: Confidential Information/Data Protection
    Chapter 17: Other Key Contract Issues


    Part 4: Procurement and Pricing

    Chapter 18: Paying Homage to Corporate Procurement
    Chapter 19: Price Negotiations
    Chapter 20: Negotiating an Additional Discount
    Chapter 21: How to Handle Price Resistance
    Chapter 22: How to Reduce Maverick Spending and Implement e-Procurement


    Part 5: The Competitive Landscape

    Chapter 23: Who is the Competition?
    Chapter 24: McKinsey & Co.
    Chapter 25: Bain & Company
    Chapter 26: The Boston Consulting Group
    Chapter 27: Booz & Company
    Chapter 28: Accenture
    Chapter 29: IBM
    Chapter 30: Deloitte Touche Tohmatsu
    Chapter 31: HP/EDS


    Part 6: Closing the Deal and Staying Relevant

    Chapter 32: Coffee Is For Closers: You Must Close the Deal
    Chapter 33: Expanding Your Footprint and Building a Pipeline
    Chapter 34: Remember: Procurement Is Your Friend
    Chapter 35: Conclusion: Where Do We Go From Here?

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    The secrets to grabbing your share of an $800 billion market!

    “A recommended read for anyone in line-management or businessdevelopment roles, whether selling to the Fortune 500 or public sector. The book imparts commonsense information presented in a way that is easy to relate to and is useable.”
    Lisa Daniels, Vice President, SAIC

    “A great play-by-play on how to enter and succeed in the professional services industry. As companies look to improve profits that have been eroded by declining product margins, a move into professional services has been the right answer for many. This book can help you make the move!”
    Natalie Buford-Young, President, The Rainfield Group

    About the Book:

    Despite vast changes in the economy since the 2008 financial crisis, the global consulting and outsourcing services markets remain robust and offer substantial growth opportunities. While many companies retrench in the face of chaos, leading management consulting firms and IT service providers are seizing the opportunity to adapt to the new business environment, stay relevant to clients, overcome sales and delivery obstacles, and close new business opportunities.

    To that end, Selling Professional Services to the Fortune 500 explains how to get in the door, whom to target, and how to build the right relationships.

    An operations and finance executive who has worked with the industry’s top firms, Gary S. Luefschuetz leads you through the process of successfully selling to the world’s biggest companies. He provides expert insight into every element of the sales cycle—from picking your delivery sweet spots to engaging with corporate procurement organizations to understanding the dynamics of the negotiation process.

    With Selling Professional Services to the Fortune 500, you have what you need to:

    • Expand your delivery footprint
    • Create brand awareness
    • Provide a full suite of services across the consulting lifecycle
    • Build and maintain trusted advisor relationships
    • Develop a robust sales pipeline
    • Manage stakeholders throughout the sales and delivery cycle

    The opportunities in the global consulting and outsourcing services markets have attracted an abundance of new providers, so competition is fiercer than ever. As a result, pricing structures are heavily scrutinized and many services are being viewed as commodities by aggressive corporate procurement organizations. Selling Professional Services to the Fortune 500 helps you price your service offerings accordingly and maintain your competitive edge.

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