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    Simple and Usable Web, Mobile, and Interaction Design

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    by Giles Colborne


    eBook

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    Giles Colborne has spent his career making technology simple to use. He is CEO of cxpartners, an experience design consultancy based in the United Kingdom that helps organizations located all over the world to plan, create, and manage elegant services that their customers love.

    Table of Contents

     

    Part 1

    Why are we here?

    A story about simplicity

    The power of simplicity

    Increasing complexity is unsustainable

    Not that kind of simple

    Character

    Fake simplicity

    Know yourself

     

    Part 2

    Setting a vision

    Two ways to describe what’s core

    Get out of your office

    What to look for

    Three types of user

    Why you should ignore expert customers

    Design for the mainstream

    What mainstreamers want

    Emotional needs

    Simplicity is about control

    Choosing the right “what”

    Describing the user experience

    Putting it all together

    World, character, Extreme usability

    The quick and dirty way

    Insight

    Getting the right vision

    Share it

     

    Part 3

    Four strategies for simplicity

    Simplify this

    The remote control

    The four strategies

     

    Part 4

    Remove

    Remove

    How not to do it

    Focus on what’s core

    Kill lame features

    What if the user…?

    But our customers want it

    Solutions, not processes

    When features don’t matter

    Will it hurt?

    Prioritizing features Load Decisions

    Distractions

    Smart defaults

    Options and preferences

    When one option is too many

    Errors

    Visual clutter

    Removing words

    Simplifying sentences

    Removing too much

    You can do it

    Focus

     

    Part 5

    Organize

    Organize

    Chunking

    Organizing for behavior

    Hard edges

    Alphabets and formats

    Search

    Time and space

    Grids

    Size and location Layers

    Color coding

    Desire paths

     

    Part 6

    Hide

    Hide

    Infrequent but necessary

    Customizing

    Automatic customization

    Progressive disclosure

    Staged disclosure

    X doesn’t mark the spot

    Cues and clues

    Making things easy to find

    After you hide

     

    Part 7

    Displace

    Displace

    Displacing between devices

    Mobile vs. desktop

    Displacing to the user

    What users do best

    Creating open experiences

    Kitchen knives and pianos

    Unstructured data

    Trust

     

    Part 8

    Before we go

    Conservation of complexity

    Details

    Simplicity happens in the user’s head

    Photo Credits 186

    Index 189

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    In a chaotic world, we all crave simplicity. We don’t want to waste time reconfiguring our smartphones, fumbling over digital printers, or plodding through online forms while deadlines bear down on us. We want technology that works.

    Yet the harder we try to create simple user experiences, the more we tie ourselves up in knots. We are undermined by demands to cram in more features, or lured into approaches that turn out to be more complex than ever.

    Simplicity is a discipline that can be learned. This book shows you how–with humor, powerful examples, quotes, and case studies.

    This new edition has been updated to provide fresh advice for teams struggling to satisfy the conflicting demands of their stakeholders; it addresses important trends in technology; and it shows how four simple rules of simplicity can be applied to new and emerging types of interaction.


    More information at: www.simpleandusable.com

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