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    Starting & Running Your Own Small Farm Business: Small-Farm Success Stories * Financial Assistance Sources * Marketing & Selling Ideas * Business Plan Forms & Documents

    by Sarah Beth Aubrey


    Paperback

    $19.95
    $19.95

    Temporarily Out of Stock Online

    Customer Reviews

    • ISBN-13: 9781580176972
    • Publisher: Storey Books
    • Publication date: 01/16/2008
    • Pages: 176
    • Sales rank: 111,347
    • Product dimensions: 8.50(w) x 10.88(h) x 0.50(d)

    Sarah Beth Aubrey is the author of Starting and Running Your Own Small Farm Business. She holds a B.S. in Agricultural Communications from the University of Illinois and is the owner of Prosperity Consulting, LLC, a Certified Women’s Business Enterprise.

    Table of Contents

    Preface

    Introduction

    1 Build a Plan
    Components of a Business Plan
    Altering Your Business Plan
    Profile: Sweeter Song Farm CSA

    2 Test the Waters
    Choosing Your Research Methodology
    Questionnaire Development
    Administering the Questionnaire
    Profile: Leelanau Natural Beef

    3 Get the Money
    Financing Options
    Simple Financial Statements
    Profile: Evans Orchard and Cider Mill, LLC

    4 Choose Your Business Type
    Professional Financial and Legal Advisors
    Business Entity Types
    Profile: Chaney's Dairy Barn

    5 Follow the Rules
    Make the Rules Work for You
    Common Practices and Where to Find Information
    Food Safety
    Profile: WaxinkMoon Artisan Goat Cheese

    6 Protect Your Assets
    Selecting Liability Insurance
    Insurance Recommendations and Limits
    Other Ways You're Covered
    Profile: Tulmeadow Farm Store, Inc.

    7 Price Your Products
    Setting Your Prices
    Wholesale versus Retail
    Comparative Prices
    Pricing for Breakeven
    Money Collection Options
    Profile: Lee Farms, LLC

    8 Select Your Selling Venues
    Types of Selling Venues
    Profile: Homestead Growers, Inc.

    9 Spread the Word
    Creating a Marketing Plan
    Effective Branding
    Other Brand-Building Ideas
    Profile: Huber's Orchard and Winery

    10 Reflect and Revise
    Years Two through Five
    Profile: Chileno Valley Ranch

    Epilogue

    Appendixes
    A: Business Plan
    B: Sample Market Research Questionnaire
    C: Simple Advertising and Marketing Budget for New Business
    D: Press Release/Customer Correspondence
    E: Sample Venture Capital Agreement
    F: Profit and Loss Statement
    G: Cash Flow Comparison
    H: Resources

    Index

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    Running your own small farm is demanding enough, but making it profitable presents a host of further challenges. In this business-savvy guide to farming on a small scale, Sarah Aubrey covers everything from financial plans and advertising budgets to web design and food service wholesalers. Learn how to isolate your target audience and craft artisanal products that will delight and amaze customers. With a solid business strategy in place, you can confidently turn your passion into a productive and profitable venture.

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    From the Publisher
    Great tips for newbies who need to determine the feasibility of following their dreams, and still helpful to those who have been at it awhile.”

    ForeWord

    “Aubrey leads the agri-preneur from business plan to market research, from USDA guidelines to product pricing and into the strange world of marketing….This book will help farm operators find a plans that works for them.”

    Berkshire Eagle

    “Here is everything you need to know about launching a small agricultural enterprise, from initial start-up to consumer marketing.”

    American Small Farm

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