Donald A. Norman is co-founder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. He is Breed Professor of Design Emeritus at Northwestern University and Professor Emeritus at the University of California, San Diego, where he was founding chair of the Department of Cognitive Science and chair of the Department of Psychology. He has served as Vice President of Apple Computer’s Advanced Technology Group, and his many books include Emotional Design, The Design of Future Things, and most recently, Living with Complexity.
The Design of Everyday Things: Revised and Expanded Edition
by Don Norman
Paperback
(Revised Edition)
- ISBN-13: 9780465050659
- Publisher: Basic Books
- Publication date: 11/05/2013
- Edition description: Revised Edition
- Pages: 368
- Sales rank: 11,643
- Product dimensions: 5.50(w) x 8.20(h) x 1.00(d)
Choose Expedited Delivery at checkout for delivery by. Monday, October 14
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingeniouseven liberatingbook, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.
In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on howand whysome products satisfy customers while others only frustrate them.
Customers Who Bought This Item Also Bought
-
- The Singularity Is Near: When…
- by Ray Kurzweil
-
- The Code Book: The Science of…
- by Simon Singh
-
- Ghost in the Wires: My…
- by Kevin MitnickWilliam L. SimonSteve Wozniak
-
- To Engineer Is Human: The Role…
- by Henry Petroski
-
- How to Create a Mind: The…
- by Ray Kurzweil
-
- The Idea Factory: Bell Labs…
- by Jon Gertner
-
- Turing's Cathedral: The…
- by George Dyson
-
- The Information: A History, a…
- by James Gleick
-
- Packing for Mars: The Curious…
- by Mary Roach
-
- Genome: The Autobiography of a…
- by Matt Ridley
-
- The Drunkard's Walk: How…
- by Leonard Mlodinow
-
- Pale Blue Dot
- by Carl SaganAnn DruyanCarol Sagan
-
- The Shallows: What the…
- by Nicholas Carr
-
- Spook: Science Tackles the…
- by Mary Roach
-
- Why We Make Mistakes: How We…
- by Joseph T. Hallinan
-
- This Will Make You Smarter:…
- by John Brockman
-
- The Magic of Reality: How We…
- by Richard DawkinsDave McKean
Recently Viewed
“Twenty-five years ago The Design of Everyday Things was instrumental in orienting my approach to design. With this latest revised and expanded edition, Don Norman has given me a host of new ideas to explore as well as reminding me of the fundamental principles of great and meaningful design. Part operating manual for designers and part manifesto on the power of designing for people, The Design of Everyday Things is even more relevant today than it was when first published.”Tim Brown, CEO, IDEO, and author of Change by Design
“Norman enlightened me when I was a student of psychology decades ago and he continues to inspire me as a professor of design. His new book underpins all essential aspects of interaction design, the mother of human creation. It equips designers to make the world a safer, more pleasant and more exciting place. The cumulated insights and wisdom of the cross-disciplinary genius Donald Norman are a must for designers and a joy for those who are interested in artifacts and people.”Cees de Bont, Dean, School of Design, and Chair Professor of Industrial Design, The Hong Kong Polytechnic University