Communication Technology and Human Development: Recent Experiences in the Indian Social Sector

by Avik Ghosh

Overview

The role communication can play in facilitating social change and furthering the goals of development programmes is now widely acknowledged. However, what is not so well appreciated is that the application of communication technologies in social development programmes is a complex task which requires a professional approach. Based on more than 30 years of the author's personal experience, this book provides an understanding of the practical issues that arise in the planning and implementation of communication programmes to bring about behaviour change in the Indian context.

Lucidly written and providing numerous insights, this book will be invaluable for all those involved in development communication and rural development. It will also attract the attention of students of mass communication, social marketing, and advertising/public relations, and those in the voluntary sector.

Product Details

ISBN-13:	9780761934387
Publisher:	SAGE Publications
Publication date:	02/28/2006
Pages:	296
Product dimensions:	5.50(w) x 8.60(h) x 0.80(d)

Table of Contents

Introduction
PART ONE: HISTORICAL PERSPECTIVE
Communication and its Role in Development
Search for an Alternative Development Paradigm
Alternative to Broadcasting
Some International Experiences
Networks and Movements
Communication and Human Development
A New Approach
PART TWO: RECENT EXPERIENCES IN INDIA
Use of Communication for Literacy and Empowerment
Population
Bringing About Behaviour Change
Reaching Development to the Rural Poor
Conclusion
Communication Challenges in India

Editorial Reviews

It reads very easily, mostly as descriptive narrative.

Journal of South Asian Development

This book provides an understanding of the practical issues that arise in the planning and implementation of communication programmes to bring about behavioural change in the Indian context…. The case studies included in the book are based on the first hand experiences of the author, provide very practical information concerning the key elements in appropriate development of communication technology…. This important book will be a useful handbook for all those involved in devlopment communication and rural development.

Pakistan Development Review