Consumption and Identity at Work / Edition 1

by Paul du Gay

Overview

The realms of consumption have typically been seen to be distinct from those of work and production. This book examines how contemporary rhetorics and discourses of organizational change are breaking down such distinctions - with significant implications for the construction of subjectivities and identities at work.

In particular, Paul du Gay shows how the capacities and predispositions required of consumers and those required of employees are increasingly difficult to distinguish. Both consumers and employees are represented as autonomous, responsible, calculating individuals. They are constituted as such in the language of consumer cultures and the all-pervasive discourses of enterprise whereby persons are required to be

Product Details

ISBN-13:	9780803979277
Publisher:	SAGE Publications
Publication date:	02/27/1996
Pages:	224
Product dimensions:	6.14(w) x 9.21(h) x 0.56(d)

About the Author

Paul du Gay is a Senior Lecturer in Sociology at The Open University

Table of Contents

Introduction
PART ONE
The Subjects of Production
The Production of Subjects
Governing Organizational Life
The Cult[ure] of the Customer
PART TWO
Retailing and the De-Differentiation of Economy and Culture
Re-Imagining Organizational Identities
Consuming Organization
Setting Limits to Enterprise
Appendix: Research Details