Fashion Marketing & Merchandising / Edition 4

by Mary Wolfe

Overview

Fashion Marketing & Merchandising motivates students to examine the business aspects of the fashion world and the career opportunities it offers. Students learn about the entire textile/apparel/retail soft goods chain, its economic fundamentals, and strategies for retail success. The text

• Describes new retail trends, including showrooming and omni-channel retailing with the latest Internet, mobile, and social media strategies.
• Reports the latest advances in textiles, manufacturing, mass customization, and niche specialization.
• Discusses the greater emphasis on ethics, social responsibility, environmental sustainability, and data security.
• Reports successful fashion merchandising activities that satisfy the changing consumer market.
• Explains computer technologies such as robotic manufacturing, automatic merchandise replenishment, radio frequency identification (RFID), and Internet retailing.
• Examines fashion industry globalization and business consolidation.
• Discusses how to prepare for career opportunities in fashion, including entrepreneurship.
• Identifies industry trade groups and publications that help students gain added knowledge now and contacts in their professional careers.

Product Details

ISBN-13:	9781619604971
Publisher:	Goodheart-Willcox Publisher
Publication date:	09/26/2013
Edition description:	Fourth Edition, Workbook
Sales rank:	609,304
Product dimensions:	8.50(w) x 10.90(h) x 0.70(d)
Age Range:	15 - 18 Years