Starting & Running a Successful Newsletter or Magazine / Edition 5

by Cheryl Woodard

Overview

Expert insight from the co-founder of PC and Macworld magazines! Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. Whether you're creating simple newsletters, or publishing a sophisticated magazine and website, it provides all the information necessary to start and run your business. Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of: raising start-up money attracting the best help choosing the right marketing strategies creating a solid subscription base building loyalty among readers and advertisers competing effectively against even the biggest adversaries What's new? The 5th edition explores the latest trends in Web publishing — including blogging — and how to integrate online and print strategies into a unified front. It also provides tips on selling ads on your website and other ways to make money online.

Product Details

ISBN-13:	9781413305234
Publisher:	NOLO
Publication date:	11/30/2006
Edition description:	Fifth Edition
Pages:	384
Product dimensions:	7.00(w) x 9.00(h) x 1.00(d)

About the Author

Cheryl Woodard learned the publishing business like most people do -- by jumping bravely into it without any preparation whatsoever. She co-founded PC, Macworld, PC World and Publish magazines, concentrating her attention on ad sales, circulation marketing and business management issues. In 1993, Cheryl began consulting with book, software, newsletter and magazine publishers. Author of Starting & Running a Successful Newsletter or Magazine, she specializes in helping business owners or chief executives sort out marketing and overall business strategies. Woodard teaches business planning at the Stanford Professional Publishing Course and other professional development programs. She also serves on the board of directors of the Independent Press Association in San Francisco. She lives with her husband and two children in Berkeley, California. She can be reached via her Web site at: http://www.publishingbiz.com .

Table of Contents

INTRODUCTION Why Every Publisher Needs This Book
CHAPTER 1. Smart Publishing
CHAPTER 2. Building the Reader Relationship
CHAPTER 3. Developing Your Circulation Strategy
CHAPTER 4. Subscription Budgeting and Profitability
CHAPTER 5. Building Your Advertising Business
CHAPTER 6. Using Ancillary Products to Grow Your Company
CHAPTER 7. Getting Help From Other People
CHAPTER 8. Managing Employees
CHAPTER 9. Making Strategies
CHAPTER 10. Raising Money and Working With Investors
CHAPTER 11. Minding Your Own Business:
CHAPTER 12. An Internet Publishing Strategy for Small Business
CHAPTER 13. Troubleshooting
CHAPTER 14. Resources for Publi"

Editorial Reviews

If you have the will to publish in today's changing print and digital media, then let this book show you the way. It is absolutely teeming with essential, practical information.
— Peder C. Johnson

Desktop Journal

The Resources for Publishers chapter, providing a reference guide to related books, associations, and software, is truly indispensable. Those considering entering into the world of publishing will gain a distinct advantage by reading this book.

La Cocinita Magazine

Tells everything from how to find readers and stay ahead of the competition... to understanding different circulation options.

Midwest Book Review

The business expertise that all publishers need is well-presented in this book... Woodard's professional qualifications, coupled with her clear writing style... make this book a must-read for would-be publishers.

Minneapolis Star-Tribune

Contains many cautions and bright ideas...

Orange County Register

I really wish I had this book when I started publishing eight years ago. It's the only book I've seen that provides all the crucial information publishers need to know.
— Tim Keck

The Seattle Stranger

An excellent book.

Jane Applegate

Woodward (cofounder of ) explains the day-to-day business side of the publishing industry. Fourteen chapters discuss such aspects as: building readership, circulation strategy, subscription budgeting, advertising, growth through ancillary products, raising money, managing employees, and Internet publishing. Annotation c. by Book News, Inc., Portland, Or.

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