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    Brand Thinking and Other Noble Pursuits

    Brand Thinking and Other Noble Pursuits

    4.0 1

    by Debbie Millman, Rob Walker (Foreword by)


    eBook

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      ISBN-13: 9781621533672
    • Publisher: Skyhorse Publishing
    • Publication date: 05/01/2013
    • Sold by: Barnes & Noble
    • Format: eBook
    • Pages: 256
    • Sales rank: 243,035
    • File size: 391 KB

    Debbie Millman has worked in the design business for more than twenty-five years. She is president of the design division at Sterling Brands. She has been there for nearly fifteen years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Colgate, Nestle, and Hasbro. Millman is President of the AIGA, the largest professional association for design in the world. She is a contributing editor at Print Magazine, a design writer at FastCompany.com, and co-founder and chair of the Masters in Branding program at the School of Visual Arts in New York City. Her books are How to Think Like a Great Graphic Designer, The Essential Principles of Graphic Design, Look Both Ways: Illustrated Essays on the Intersection of Life and Design, and Brand Thinking and Other Noble Pursuits. She lives in New York City.

    Rob Walker contributes to The New York Times Magazine and Design Observer, among others. He is the author of Buying In: The Secret Dialogue Between What We Buy and Who We Are, and Letters from New Orleans. More at www.robwalker.net.

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    Table of Contents

    Foreword Rob Walker vii

    Introduction Debbie Millman 1

    Wally Olins 6

    Grant McCracken 24

    Phil Duncan 40

    Dori Tunstall 56

    Brian Collins 74

    Virginia Postrel 84

    Bruce Duckworth 101

    David Butler 114

    Stanley Hainsworth 127

    Cheryl Swanson 140

    Joe Duffy 151

    Margaret Youngblood 161

    Seth Godin 169

    Dan Formosa 182

    Bill Moggridge 197

    Sean Adams 211

    Daniel Pink 226

    Deedee Gordon 238

    Karim Rashid 256

    Alex Bogusky 270

    Tom Peters 287

    Malcolm Gladwell 304

    Acknowledgments 319

    Index 321

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    We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?

    Brand Thinking and Other Noble Pursuits contains twenty interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.

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