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    Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated

    3.3 20

    by Sam Calagione


    Paperback

    (2nd Edition, Revised and Updated)

    $18.95
    $18.95

    Temporarily Out of Stock Online

    Customer Reviews

    • ISBN-13: 9780470942314
    • Publisher: Wiley
    • Publication date: 02/08/2011
    • Edition description: 2nd Edition, Revised and Updated
    • Pages: 312
    • Product dimensions: 5.90(w) x 8.90(h) x 0.50(d)

    SAM CALAGIONE is the founder and owner of Dogfish Head Craft Brewery in Milton, Delaware, one of the nation's fastest growing independent breweries, and Dogfish Head Brewings & Eats in Rehoboth Beach, Delaware. His innovative style has earned him a reputation as one of America's most adventurous entrepreneurs and brewers. A Small Business Association Businessman of the Year and a Huffington Post Game Changer for 2010, he is the star of the Discovery Channel's new show Brew Masters. He lives in Lewes, Delaware.

    Table of Contents

    Foreword: The Passion of the Individual vii

    Preface ix

    Introduction xiii

    Chapter 1 THE UNCONVENTIONAL BEGINNINGS OF AN ENTREPRENEUR 1

    Chapter 2 BUSINESS FROM THE INSIDE OUT: Self-Discovery, Inspiration, Passion 21

    Chapter 3 KEEPING YOUR BALANCE: Creating a Harmony between Work and Life 37

    Chapter 4 CREATING A BUSINESS OFFERING: Developing Goods and Services 55

    Chapter 5 CRAFTING A BRAND IN A COOKIE-CUTTER WORLD: Embracing Your Inefficiencies 73

    Chapter 6 MARKETING ON A SMALL–BUSINESS BUDGET: Promoting Your Business with Little or No Money 89

    Chapter 7 GOING SOCIAL 119

    Chapter 8 PUBLICITY STUNTS (ARE POORLY NAMED) 125

    Chapter 9 STALKING THE KILLER APP: Creating Innovation 153

    Chapter 10 SELLING DISTINCTION, SPECIALIZATION, AND VARIETY 179

    Chapter 11 CASH IS KING (WELL, SORT OF) 195

    Chapter 12 LEADERSHIP: In Theory and in Practice 213

    Chapter 13 EFFECTIVELY MANAGING COWORKERS 231

    Chapter 14 WORKING TOWARD IRRELEVANCE 243

    Chapter 15 HOME BREW RENDEZVOUS 257

    Chapter 16 TO SMALL-BUSINESS SUCCESS 265

    Index 271

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    Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery

    Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.

    In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.

    • Updated to offer a more complete look at what it takes to keep a small business booming
    • An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally
    • Shows how to use social media to reach new customers and grow a business

    For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.

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