0

    Global Franchising Operations Management: Cases in International and Emerging Markets Operations

    by Ilan Alon


    eBook

    $93.99
    $93.99
     $99.99 | Save 6%

    Customer Reviews

    Ilan Alon, Ph.D., is Cornell Professor of International Business at Rollins College and visiting scholar at Harvard Kennedy School.

     

    Dr. Alon has developed and taught franchising courses in China (Fudan University and China Europe International Business School, CEIBS), Italy (MIB School of Management), Germany (Jacobs University), and India (Integrated Institute for Learning and Management, IILM). He has lectured extensively on franchising in various professional associations, including the International Franchise Association, International Society for Franchising, and the Academy of International Business.

     

    Dr. Alon consulted USAID on franchising development in emerging markets. In Croatia, he aided in the development of the field of franchising through education to bankers, business consultants, and lawyers and provided support for budding home-grown franchisors. He has also consulted multinational companies, such as Duhan (Croatia) and illy (Italy), to develop their franchising systems.

     

    A prolific author on Global Franchising, Dr. Alon’s books include:

     

    Franchising Globally: Innovation, Learning and Imitation

    Service Franchising: A Global Perspective

    International Franchising in Industrialized Markets: Western and Northern Europe

    International Franchising in Industrialized Markets: North America, Pacific Rim and Other Developed Countries

    International Franchising in Emerging Markets: China, India, and Other Asian Countries

    International Franchising in Emerging Markets: Central and Eastern Europe and Latin America

    The Internationalization of US Franchising Systems

    Read More

    Table of Contents

    Chapter 1   Introduction     1

    Part I: To Franchise or Not to Franchise
    Chapter 2   San Francisco Coffee House: An American Style Franchise in Croatia     19
                       Ilan Alon, Mirela Alpeza, and Aleksandar Erceg
    Chapter 3   Trying To Create a Stir: Opening a Coffee Shop in Korea     35
                       Gyewan Moon and Allen H. Kupetz
    Chapter 4   International Marketing and Franchising at Marks & Spencer     49
                       Ilan Alon

    Part II: In Search of Global Opportunities
    Chapter 5   Estimating Demand in Emerging Markets for Kodak Express     75
                       David M. Currie and Ilan Alon
    Chapter 6   Ruth’s Chris Steak House: The High Stakes of International Expansion     87
                       Allen H. Kupetz and Ilan Alon

    Part III: Franchising in Emerging Markets and Developing Countries
    Chapter 7   Master International Franchising in China: The Athlete's Foot, Inc. (Part A)     101
                       Amber Xu and Ilan Alon
    Chapter 8   Master International Franchising in China: The Athlete's Foot, Inc. (Part B)     119
                       Amber Xu and Ilan Alon
    Chapter 9   Social Entrepreneurship and Sustainable Farming in Indonesia     125
                       Ilan Alon and Eve Misati
    Chapter 10  Final Reflections and Epilogues     145

    Index     185

    Available on NOOK devices and apps

    • NOOK eReaders
    • NOOK GlowLight 4 Plus
    • NOOK GlowLight 4e
    • NOOK GlowLight 4
    • NOOK GlowLight Plus 7.8"
    • NOOK GlowLight 3
    • NOOK GlowLight Plus 6"
    • NOOK Tablets
    • NOOK 9" Lenovo Tablet (Arctic Grey and Frost Blue)
    • NOOK 10" HD Lenovo Tablet
    • NOOK Tablet 7" & 10.1"
    • NOOK by Samsung Galaxy Tab 7.0 [Tab A and Tab 4]
    • NOOK by Samsung [Tab 4 10.1, S2 & E]
    • Free NOOK Reading Apps
    • NOOK for iOS
    • NOOK for Android

    Want a NOOK? Explore Now

    Franchising now represents more than 10% of the US economy and 50% of US retail sales, and this winning business model is now showing exceptional promise outside the US as well. Both franchisors and franchisees are beginning to discover immense opportunities to extend operations or build new franchises in emerging markets. Of course, success will depend on their ability to execute – and extending successful franchising operations outside their home markets requires significant new skills, knowledge, and expertise. In Global Franchising Operations Management, the field’s leading expert and author brings together an unprecedented collection of in-depth cases that illuminate the field’s unexplored opportunities, key pitfalls, and proven best practices. Ilan Alon thoroughly covers key challenges from both the franchisor and franchisee perspective, teaching lessons learned by Marks and Spencer, Ruth’s Chris Steakhouse, Athlete’s Foot, Kodak, Sari Organic, and other pioneers. Through these cases, he addresses pivotal issues such as: Should you take your franchise operation global? What unique marketing and demand management challenges will you face in doing so? Do Master Franchisee or Micro-Franchising strategies make sense for you? What are their risks, and can those risks be managed? How can you efficiently manage logistics, supply chains, and operations in unfamiliar markets? Whatever your role or potential role in global franchising operations, this book will be an indispensable resource.

    Read More

    Customers Who Bought This Item Also Bought

    Recently Viewed 

    Sign In Create an Account
    Search Engine Error - Endeca File Not Found