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    Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business

    Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business

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    by David Siteman Garland

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      ISBN-13: 9780470933817
    • Publisher: Wiley
    • Publication date: 11/18/2010
    • Sold by: Barnes & Noble
    • Format: eBook
    • Pages: 256
    • File size: 478 KB

    David Siteman Garland is founder of The Rise to the Top, The #1 Non-Boring Resource For Building Your Business Smarter, Faster, Cheaper. He writes and hosts a network of shows including RISE, a web show for entrepreneurs, as well as The Rise To The Top TV show on ABC (St. Louis affiliate). David is also a professional speaker (recently selected by Speaker magazine as one of the Hot Speakers of the Year). He has been featured on CNN, ABC, NBC, and CBS, and is a regular contributor and columnist for a variety of sources including Small Business Trends.

    Table of Contents

    Acknowledgments.

    About This Book.

    Introduction.

    CHAPTER 1 The Shift: Finding Those Eyeballs and Big Mouths.

    CHAPTER 2 Create Your Foundation: Be a Human, Not a Company.

    CHAPTER 3 Become a Trusted Resource: Because Nobody Cares About Your Product.

    CHAPTER 4 Selling Sucks: To Educate, Inspire, and Entertain Is Fun.

    CHAPTER 5 Be Your Own Media Source.

    CHAPTER 6 The Art and Science of Experimenting and Creating Content.

    CHAPTER 7 Tapping into the Power of Online Video: Forget Viral, Focus on Function.

    CHAPTER 8 Market and Promote Your Business by Helping Others.

    CHAPTER 9 The Keys to Marketing, Promoting, and Building Your Community.

    CHAPTER 10 Creating a Sharable and Spreadable Website.

    CHAPTER 11 Expanding Your Network: The Art of Digital Schmoozing.

    CHAPTER 12 Your Reputation in the Transparent World We Live in: Doing Business Now Is Like Being on Camera 24/7.

    CHAPTER 13 Respect the Blogger and New Media.

    CHAPTER 14 How to Connect with Anyone You Want: Using Your Content, Connections, and Products as a Handshake.

    CHAPTER 15 Traditional Advertising Is Dying: The Rise of Creative Paid Sponsorships and Social Marketing.

    CHAPTER 16 Take It Offline.

    Conclusion.

    About the Author.

    Index.

    What People are Saying About This

    From the Publisher

    "State of the art nuts and bolts for the modern marketer."
    —Seth Godin, author, Linchpin

    "A great read for passionate entrepreneurs looking to market their businesses by inspiring, educating, and entertaining."
    —Tony Hsieh, #1 NY Times bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc.

    “In his smart and practical book, David Siteman Garland shows how to deploy your personality, passion, and knowledge to turbocharge your marketing. This no-nonsense guide will help entrepreneurs large and small spread their message and build their business.”
    —Daniel H. Pink, author of DRIVE and A WHOLE NEW MIND

    "David is energy, passion, and execution rolled into one package. Bet against him at your peril. David Siteman Garland is a trust agent and future king."
    —Chris Brogan, NYT Bestselling author of a Trust Agents

    “David brings to business marketing something that is essential to your success, motivation and passion. The stories and lessons shared here are rich with real advice wrapped in vitality and proven through experience. Take this book and go earn your success!”
    —Brian Solis, author of Engage, the complete guide for businesses to build, cultivate, and measure success in the social Web

    “If you love to spend buckets of money on traditional ads and you can’t wait to cold call sales prospects then you don’t need this book. But if you’re looking for no-nonsense ideas on reaching buyers, then read this book right now. It’s a fast read because Garland is non-boring.”
    —David Meerman Scott, bestselling author of The New Rules of Marketing and PR

    “If you're in to boring marketing books take a pass - this book reads like an enthusiastic success coach urging you to greatness.”
    —John Jantsch, author of Duct Tape Marketing and The Referral Engine

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    Save time and money in building, marketing and promoting your business

    With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke.

    Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques.

    • Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur
    • Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small
    • Strategies and ideas are easy to understand, digest, and immediately put to use

    From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.

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