CARMINE GALLO, bestselling author of The Presentation Secrets of Steve Jobs, is the communications coach for the world’s most admired brands. A former anchor and correspondent for CNN and CBS, Gallo is a popular keynote speaker who has worked with executives at Intel, Cisco, Chevron, Hewlett-Packard, Coca-Cola, Pfizer, and many others and writes the Forbes.com column “My Communications Coach.” He lives in Pleasanton, California, with his wife and two daughters.
The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
Paperback
$19.00
- ISBN-13: 9781250072238
- Publisher: St. Martin''s Publishing Group
- Publication date: 06/27/2017
- Pages: 288
- Sales rank: 162,822
- Product dimensions: 5.30(w) x 7.60(h) x 0.80(d)
Eligible for FREE SHIPPING details
Choose Expedited Delivery at checkout for delivery by. Monday, October 14
19.0
In Stock
How did an American immigrant without a college education go from Venice Beach T-Shirt vendor to television’s most successful producer? How did a timid pastor’s son surmount a paralyzing fear of public speaking to sell out Yankee stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win itself the chance to host the Olympics?
They told brilliant stories.
In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling powerful stories, inspiring stories that could galvanize movements and actuate global change. And indeed, whether your goal is to sell, educate, fundraise, or entertain, your story is your most valuable asset. A well-told story hits you like a punch to the gut; it triggers the light bulb moment, the ‘aha’ that illuminates the path to innovation. Your story is “a strategic tool with irresistible power,” according to the NYT. Radical transformation can occur in an instant, with a single sentence; The Storyteller’s Secret lets you craft your most powerful delivery ever.
In The Storyteller’s Secret, Gallo offers lessons from a range of visionary leaders, each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionize the way people think and spur them to chase their dreams. Isn’t it time you shared yours?
Customers Who Bought This Item Also Bought
-
- resonate: Present Visual…
- by Nancy Duarte
-
- Pitch Perfect: How to Say It…
- by Bill McGowan
-
- Enchantment: The Art of…
- by Guy Kawasaki
-
- Liespotting: Proven Techniques…
- by Pamela Meyer
-
- How to Deliver a TED Talk:…
- by Jeremey Donovan
-
- How to Get Your Point Across…
- by Milo O. FrankMilo O'Frank
-
- Powerful Phrases for Dealing…
- by Renee Evenson
-
- Perfect Phrases for Conflict…
- by Lawrence PolskyAntoine Gerschel
-
- The Innovator's Dilemma :…
- by Clayton M. Christensen
-
- Million Dollar Habits: Proven…
- by Brian Tracy
-
- Perfect Phrases for…
- by Meryl RunionDiane Windingland
-
- Perfect Phrases for Executive…
- by Alan M. Perlman
-
- Supercommunicator: Explaining…
- by Frank Pietrucha
-
- Presentation Zen: Simple Ideas…
- by Garr Reynolds
-
- HBR's 10 Must Reads on…
- by Harvard Business ReviewRobert B. CialdiniNick MorganDeborah Tannen
-
- Mob Rules: What the Mafia Can…
- by Louis Ferrante
Recently Viewed
Publishers Weekly
12/21/2015According to communications coach Gallo (The Presentation Secrets of Steve Jobs), “You don’t choose your passion; it chooses you.” Successfully selling that passion to others, he confides in this helpful primer, means becoming a master storyteller. Gallo believes that the first step to finding your own story is answering the question of what makes you happy. He uses the stories of accomplished storytellers such as Richard Branson, Joel Osteen, Tony Robbins, and Oprah Winfrey to demonstrate the ways in which self-narrative informs self-confidence—and helps speakers convince others. Explaining how to help listeners comprehend a message, he reminds readers, “If you can’t tell it, you can’t sell it.” Highly narrative and personality-driven, these stories, backed up by checklists and concrete tips, may not break any substantial new ground, but Gallo’s enthusiastic and encouraging style is infectious. Readers with an idea to sell—whether for profit or for social justice—will find this an indispensable guide to articulating a sales pitch. Agent: Roger Williams, New England Publishing Associates. (Feb.)
From the Publisher
*Washington Post Bestseller*“I believe there are seeds of greatness in each and every one of us. In The Storyteller's Secret, Carmine Gallo unlocks the techniques that have made some of the greatest entrepreneurs, speakers, and leaders of our time as great as they are. The chapters are filled with inspiring stories and specific tips that will help you elevate your personal brand, move your business forward and, quite possibly, change the world.” —Lewis Howes, author and podcast host of The School of Greatness
“I believe your adversities are your advantage. Carmine Gallo shares this philosophy. In The Storyteller's Secret, he shows us how overcoming challenges - tension over triumph - is the stuff by which great stories and great successes are made.” —Darren Hardy, Publisher, Success Magazine
“After I lost my legs I got a second chance at life. I learned that the only limits we have are the ones we place on ourselves. I started to ask myself the question, 'If life were a book, and I was the author, how would the story go?' In The Storyteller's Secret, Carmine Gallo not only gives you the tactical steps to sharing your ideas, he also digs into the psychology of storytelling to explain why the stories we tell ourselves are the most important and empowering ones of all.” —Amy Purdy, world-class snowboarder, motivational speaker, and television personality
“Having facts on your side isn't enough. You have to do storytelling. In The Storyteller's Secret, Carmine Gallo shows you how to frame ideas to make an irresistible, memorable, and emotional connection with your audience. We have very big problems to solve and we have entrepreneurs with great ideas, but knowing the science isn't enough. Stories educate, inform, and ultimately inspire us to change the world.” —Vinod Kholsa, founder of Kholsa Ventures
For years I’ve come to trust Carmine Gallo’s sage wisdom on learning to be a better communicator and I’ve made his book, Talk Like TED, required reading for my staff. I’m excited about The Storyteller’s Secret because in my business communication and leading teams to victory are most certainly related!–Brigadier General Kenneth E. Todorov, USAF (Ret)
Library Journal
02/01/2016Gallo (Talk Like TED) engages readers with a litany of stories and storytelling techniques for anyone looking to give better presentations, make better pitches, or run better meetings. If your work supports an idea, business, product, brand, or institution, you will find useful advice within these pages. Gallo's modus operandi throughout is to draw from the lives of rags-to-riches figures and explain their methods. Some are household names (Steve Jobs, Oprah Winfrey), while others are successful businesspeople (Sara Blakely, Charles Michael Yim). Each brief chapter begins appropriately with an attention-grabbing anecdote from the individual's life and then moves to brief second and third acts—with the headings "The Storyteller's Tools" and "The Storyteller's Secret." These sections are the meat in which Gallo digs into techniques such as infusing message with mission, using analogies, violating audience expectations, employing metaphor, and introducing relevant details. Many of the lessons—telling tales of trials and wrapping data with story, for example—come up repeatedly but for good reason. VERDICT This entertaining and informative overview of how famous storytellers build loyalty, sell products, and inspire others will appeal to general readers.—Paul Stenis, Pepperdine Univ. Lib., Malibu, CA
Kirkus Reviews
2015-12-06A self-help book from a communications coach and respected keynote speaker. To achieve success and renown, Gallo (Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds, 2014, etc.), who has consulted for Pfizer, LinkedIn, Coca-Cola, and other major brands, urges readers to tell a good story. In nearly every presentation, stories beat logic or evidence, so tell a captivating tale in every sales pitch or TED talk (the author's ultimate venue). To demonstrate, Gallo begins each chapter with a homily of someone's life-changing epiphany and ends with a quick summary, "the storyteller's secret." The inspiring accounts invoke such notable names as Gates, Jobs, Springsteen, and Sting. Also included in the narrative are tales of Churchill, Branson, Oprah, and Pope Francis. All of these figures are wonderful storytellers who have educated and motivated us. They simplify their messages, launch movements, and inspire the world. Promoting a personal brand takes significant work, but Gallo helpfully encapsulates a score of the leaders' secrets in brief—e.g., "reframe the story you tell yourself" ("Joel Osteen, Darren Hardy), "make stories at least 65 percent of your presentation" (Bryan Stevenson, Sheryl Sandberg), "violate expectations" (Bill Gates, Elon Musk), "take every opportunity to hone your presentation skills" (Martin Luther King Jr.). For mastery of brilliant storytelling, Gallo provides an appended checklist for aspiring readers who may find the foregoing chapters too heavy with pop neuroscience and references to obscure experts. The take-away: your limbic brain, oxytocin, and good PowerPoint slides, coupled with a perfected story, can make you a billionaire or, if you like, a changer of the world—or maybe, just a bit more prosperous. The old pep talk by another proficient motivational master, updated with references to Twitter, YouTube, and, of course, TED.