You've gone through all the steps of developing a powerful business presence on the Web-but that's only the beginning. Now, you have to make sure your visitors hit the purchase button ... before they start clicking to your competitor's site.

From Duane Forrester, a leading expert in search engine optimization, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques not only for standing out in a crowded market-place but also for reaching customers who are most eager to buy your products or services.

Forrester explains what works and what doesn't for multiple online marketing strategies, including:

E-Mail

Online Searches

Internet Advertising

Webinars

Videos

Social Networking

You'll learn best practices for each strategy at both the local and global levels to reach more paying customers than ever before. Plus, you'll get interviews with experts who reveal the proven tactics they've used to successfully Turn Clicks into Customers!